Research On Service Marketing Strategy Of G City Productivity Promotion Center

In the 21 st century,with the advent of Knowledge Economy,the Social Division of Labor has been further deepened,the science and technology service industry plays an increasingly important role in promoting the development of new industries,promoting the innovation of science and technology in traditional industries and speeding up the transformation of enterprise development mode.However,despite its rapid development,the contribution rate of the science and technology service industry to the economy still falls short of the expectations of the society.Promoting the development of the science and Technology Service Industry will promote the transformation and upgrading of the industry and supply-side reform.G City Productivity Promotion Center is a science and technology service-type enterprise legal entity affiliated to the G city science and Technology Bureau,it is committed to building a resource platform for science and technology innovation,promoting the technological innovation of small and medium-sized enterprises in G city,promoting the industrial adjustment,transformation and upgrading of G city,and promoting the core competitiveness of G city.In order to improve the service capacity of G City Productivity Promotion Center,and make greater contribution to the transformation and upgrading of G city's economic development,this paper takes the service marketing strategy of G City Productivity Promotion Center as the research object,literature Research,theoretical analysis,interviews,case studies and other methods were used.By using the method of literature research,this paper sums up the definition of service,studies the theoretical development of service marketing,STP strategy,PEST model and SWOT model,and the development status of science and technology service industry.By using 7P theory of service marketing and SWOT model,I analysis present situation of G City Productivity Promotion Center's management and what needs to improve and analysis G City Productivity Promotion Center's external environment by the PEST model.This paper sums up the characteristics and competition of science and Technology Service Industry,analyzes the market position of g electronic computing center with STP strategy,and puts forward some suggestions based on service marketing strategy.The main conclusions of the article are as follows: First,G City Productivity Promotion Center's service products,marketing channels,promotion,service process needs to be improved.Second,G City Productivity Promotion Center's faces a positive political and economic environment,a large demand for scientific and technological services,an increasingly large contingent of scientific and technological services,but the service sector within the industry is narrow,the transformation of scientific research results is not high,weak profitability,and other characteristics,the competition is increasingly fierce.Third,the G City Productivity Promotion Center will be positioned as a comprehensive technology intermediary service platform.Fourth,I give some advice to G City Productivity Promotion Center Service in the product,pricing,channels,promotion,service personnel,service process of Service Marketing.