The Marketing Strategy Optimization Of Xiamen Business Department Of X Securities Business Department

After more than 20 years of market testing,China's securities industry has grown from maturity to maturity and has become one of the important parts of the existing economic structure.In addition,with the introduction and implementation of relevant laws,the securities industry will promote the continued good development of the national economy in the future.During this period of opportunity,various brokerages are increasingly converging on service content and channel development methods.Traditional businesses are competing at low prices.Marketing strategies still face problems such as single means and lack of service models.Brokerage income can no longer maintain high profits.X Securities Xiamen Sales Department must achieve the goals of effective development of customer resources,value-added services,and steady improvement of economic benefits through continuous optimization and improvement of marketing strategies.X Securities Xiamen Sales Department as a key regional branch has a demonstration role of first trial.Based on the analysis of the actual operation of X Securities Xiamen Sales Department,based on the analysis of the macro environment of the Sales Department,industry competition,STP theory,combined with the existing marketing strategies and problems,the 7Ps theory was used to study the problems in marketing activities To propose optimization directions,diversify products and services,differentiate pricing,integrate mobile Internet technology for channel expansion,and optimize organizational structure,etc.,formulate optimization plans suitable for the development of X Securities Xiamen Business Department,and provide technical support to guarantee and organize the structure The four aspects of guarantee,risk management guarantee and corporate culture guarantee have formed corresponding guarantee measures.Through corresponding safeguards,we ensure that the proposed marketingstrategy optimization plan is more effectively implemented,quickly enhance the core competitiveness of the sales department,improve the business department 's operating indicators,achieve a win-win situation for customers,companies,and employees,and create higher value.