Research On The Integrated Development Strategy Of QY Food Co., Ltd.

As we all know,the importance of food for the country and the people can be seen.Since the reform and opening up,China's food industry has entered a period of rapid development,and there has been a trend of rapid expansion of supply capacity and increased supply of products.Today,the food industry accounts for a large proportion of the national economy.It has become an important pillar industry that shoulders the improvement of people's living standards and increases the national income of our country.Founded in 2014,QY is mainly engaged in baking snack foods(bread,cakes,etc.).After nearly five years of exploration and development,the company has gradually established itself in the bakery snack food industry.At present,QY company also faces bottlenecks in the process of business development.The main problems include product homogenization and price war,low product profit margin,low brand awareness and unbalanced online and offline sales.In the internal and external environment of the enterprise,this paper uses PEST,EFE,IFE and other methods to carry out in-depth analysis and evaluation,and introduces the relevant theories of strategic management in combination with the problems faced by enterprises,and develops a forward integration strategy for QY company.Through the integration of production and sales,the development and cooperation of online distributors,and the exploration of the “new retail” sales model.On the basis of ensuring the implementation of the strategy and analyzing the risk of implementing the strategy,it proposes a series of measures including restructuring the organizational structure,improving the management system,optimizing the corporate culture,stocking and introducing talents,strengthening the information construction,and strengtheningthe rational allocation of funds.In order to solve the problems existing in the current QY company through the good implementation of the forward integration strategy,and promote the sustainable development of the company.This article is a comprehensive analysis of QY company in the bottleneck of development,and proposes a forward integration strategy,hoping to help QY company realize "the nutritional breakfast project of the people as its long-term plan,so that the majority of consumers can Eat healthy and nutritious products,create the goal of consumers' well-known fresh baking,and provide reference for similar domestic leisure food companies.