Research On Strategies For Improving Cross-border Investment And Financing Business Of A Bank Suzhou Branch

In recent years,China's economic development has attracted worldwide attention,which has provided unprecedented opportunities for the development of commercial Banks.Various businesses have achieved rapid development,but at the same time,they also face many challenges.The volatile global situation,the trade war between China and the United States and other external uncertainties,China's economic slowdown,fierce competition among financial institutions,and the entry of foreign banks have brought challenges to the traditional international business development of commercial Banks.How to accelerate the transformation and upgrading of international business,regain the competitive advantage,and meet the needs of growing enterprises' global operation is an urgent problem to be solved.Cross-border investment and financing business has become an important part of the international business upgrading of many commercial banks.As an earlier established urban commercial bank,A bank has taken "internationalization"as one of the strategic directions of business development in recent years,and established the offshore finance department to develop cross-border investment and financing business.As a first-class branch,Suzhou branch of A bank has always been the leader in the system based on the export-oriented economic development of Suzhou.It actively responds to the strategic call of head office,promotes the development of cross-border investment and financing business,and promotes the transformation and upgrading of international business.This paper combines theory with practice,starts from the business development status of cross-border investment and financing of A bank Suzhou branch,analyzes the current measures taken in product system,personnel allocation,marketing expansion,publicity and training,and summarizes the achievements made in business scale,product implementation and customer expansion.Secondly,based on the development status quo,this paper analyzes the problems existing in the development of cross-border investment and financing business of A bank Suzhou branch in product,pricing,process,system,expansion and talent,and analyzes the causes of the problems.Finally,this paper sets a constructive goal for A bank Suzhou branch to put forward its cross-border investment and financing business,as well as the countermeasures and measures,to strengthen the construction of channel system,exert comparative advantages,seize business opportunities,focus on customer development,improve the product system,optimize product pricing,accelerate the construction of talent team,improve marketing skills,improve the incentive system,strengthen the risk prevention and control countermeasures of implementing,further enhance its cross-border investment and financing business.In this paper,through research and analysis,feasible countermeasure are proposed to put forward the cross-border investment and financing business for A bank Suzhou branch,aimed at to expand market share,increase value contribution,keep competitive advantage,which may at the same time have certain reference value for reference for other city businesses banks and even most of the commercial Banks on transformation and upgrading of cross-border investment and financing.Meanwhile,this paper also has certain significance to enrich the business research in the field of cross-border investment and financing.