Research On The Profit Model Of Henan Hz Pharmaceutical Company From The Perspective Of Finance

Drug distribution industry is an important industry related to the national economy and people's livelihood,as well as an important part of the national medical and health industry.At present,there are also some problems and difficulties in the drug distribution industry:unreasonable industry structure,the competitiveness of drug distribution enterprises to be improved,the industry service capacity is insufficient,etc.The pharmaceutical distribution industry needs to adapt to the changes of new forms and modes of circulation,and more effectively meet the requirements of medical and health system reform and the growing health needs of the people.And because of the impact of the "two vote system",promoting the profit model reform of drug distribution enterprises is one of the effective ways to solve the problems faced by the industry.This paper studies the background,purpose and significance of the pharmaceutical industry,and finds the profit model suitable for the pharmaceutical industry.This paper analyzes the elements of profit model of Henan Hz pharmaceutical company,analyzes the operation situation through financial indicators,the existing problems of the current profit model and the reasons for the problem,and puts forward suggestions and suggestions suitable for the development of Henan Hz pharmaceutical company according to the above contents,so as to achieve the ultimate purpose of increasing profits.This paper is divided into six chapters.The first chapter is the introduction,which mainly discusses the research background,purpose and significance,research status at home and abroad,research ideas and possible innovations.The second chapter mainly discusses the basic theory of profit model and financial analysis,including the explanation of concept,the analysis of theory and the relationship between them.The third chapter mainly analyzes Henan Hz pharmaceutical company's profit model and its existing problems,explains the five elements of the company's profit model,mainly from the customer analysis,profit structure,income composition,cost,profitability financial ratio,cash flow,capital structure to understand the company's operation,and analyze the company's current situation from the five elements,Then discovers there are still a lot of problems in the choice of profit model,and the reasons for these problems are analyzed.The fourth chapter is the reconstruction of Henan Hzpharmaceutical company's profit model: first,from the point of view of profit point and profit object,optimize medical institution customers and chain drugstores;second,from the profit source,negotiate with manufacturers to obtain preferential policies;third,from the perspective of profit measures,strengthen the company's refined management and establish an efficient team;fourth,from the perspective of profit barrier,optimize the information service mode,At the same time,the establishment of distribution center,the realization of the third-party logistics mode;and through the analysis of financial data to verify that the new model is effective for enterprises.The fifth chapter is the suggestions and safeguard measures of Henan Hz pharmaceutical company's profit model.The sixth chapter is the conclusion and prospect,at the same time,it points out the shortcomings of this paper.