The Research Of P Company Freight Forwarding Network Optimization Based On The Global Value Chain

With the development of globalization of international economic,as one of the indispensable member of entire developing international economic,global freight forwarding industry is playing an important role.The competition of entire forwarding industry is more and more intense,not only the merge and acquire during the industry,but also the venture into of shipping companies and airlines,even the new electronic technology companies are joining to seize the opportunities of this overcrowded market with their advanced technology and system advantage.To improve their competitiveness in the industry and increase their market share,most of the multinational enterprises are adopting new strategy to fulfill their customers' needs.While how to use the correct management mode,how to develop correct management strategy to adapt market requirements,is the most important thing that enterprises to focus on.Writer is working in P company as Business Unit Manager of P company Suzhou office.This paper starts with theoretical research,use the case study method,takes P Company as the case,study and research the optimization of his network based on the global value chain theory.Firstly,this paper introduces the basic information of P Company,as one of the top 5 international freight forwarding company,the research to the problems of P Company,may lead to some meaningful result to the company and also can be researched with relative areas.Secondly,theoretical analysis and research of global supply chain and global value chain in the application of international freight forwarding.Through the research,during its present operation,the main problems of P Company are:imperfect of network structure?insufficient of service resources and backward of service systems.The main causes of these problems are weakness of operation awareness,weakness of customer service awareness,lack of optimization awareness,conservative management and backward system etc.Finally,with the research and comply of global value chain and theory of supply and demand matching,optimize and solve the problems P company has,which includes enhance the customer service awareness of customer service and management,optimize application of human resource by analyzing data and update of system software and hardware to enhance the development of P Company.The research shows that the optimization based on global value chain meet the development needs of current P Company and can help it to maintain its long term competitive advantage and achieve sustainable development.Hopefully it will inspire similar companies to improve their current management mode and explore core competitiveness under current economic environment.