Investment Analysis Of X Theme Park Project

As the development of tourism industry is advancing by leaps and bounds,the per person consumption level is constantly improving,and the consumption consciousness is constantly updated and changing,the proportion of consumption in cultural,entertainment and education is increasing.As for tourism,As for tourism,people are no longer just mere sightseeing tours,but hope that in the process of tourism,they can not only enjoy the beautiful scenery and increase their knowledge,but also relax the body and mind and promote family feelings.Therefore,theme parks are increasingly popular among the general public.The theme park uses the most advanced technology and equipment to deeply embed cultural elements in different corners of the park.It is associated with the perception of visitors,allowing visitors to interact emotionally with the park.However,the investment in the development of a theme park in the early stage is huge,and the daily operating costs are relatively high.It is difficult to maintain the operation.How to make the theme park project profitable and sustainable is worth pondering and research,so investment analysis and risk assessment must be done before the development of a theme park project.This article focuses on market demand analysis,investment benefit analysis,and financial risk research for X theme park projects.At the beginning of the thesis,the current status of cultural tourism development is introduced.The current situation of the investment of theme parks is described from two aspects at home and abroad.It is concluded that the current research on the investment of theme park projects is relatively rare.The literature research method,qualitative analysis method,market survey method,and quantitative analysis method are used to study the project,making the research conclusions more convincing and scientific,which is beneficial for investors to make scientific predictions.The second is to analyze the political,economic,social and technological environment of the project through the PEST analysis of the project,and find that the X theme park project is highly consistent with the national development strategy.Lanzhou,Gansu is the center of Silk Road.The project is a tourism scarce resource locally,and the competitive pressure of peers is small,so the project has great market demand and development potential.Thirdly,the financial data of the project was calculated in detail,and the financial statements were obtained.Relevant data were extracted for careful analysis and summary.It is concluded that the project has good economic benefits and profitability.The fourth is to assess the financial risks of the project,identify the risk factors through break-even point analysis and sensitivity analysis methods,and propose feasible risk prevention methods to prevent possible financial risks in advance.The fifth is the conclusion of this paper.The X theme park project has good investment background and investment value in economic,social and cultural aspects,and hasgood returns.Finally,suggestions are made to facilitate the smooth development of the project.This paper elaborates on the importance and practical significance of scientific project investment research on enterprise project investment.The X theme park project should firmly grasp the opportunities of the times,actively cater to market demand,strengthen marketing strategies and management,and finally hope to have certain reference value for the project development enterprises and their homogeneous enterprise project investment.