Analysis Of Leshi Internet Information And Technology Coporation Cash Flow Crisis

With the development of economic globalization,market competition is becoming more and more fierce,which puts forward higher requirements on the management level of enterprises.In the course of business operations,enterprise managers have changed from the previous heavy profits to cash flow to both.The cash flow prepared under the payment-based realization system,and the corporate profits under the accrual basis have a large operating space,so that some companies may have large revenues and rich book profits,but they have not actually been converted into corresponding Cash inflows flow back to the enterprise,which makes the enterprise's capital chain under greater pressure.When the situation is serious,it may cause the enterprise's capital chain to break and go bankrupt.Therefore,market investors are now turning their attention more to the enterprise's cash flow.In the era of "King",effective management and control of corporate cash flow and good management of cash flow before,during,and after the event are crucial to the sustainable development of the company.Under the background of the information age,driven by the three core technologies of cloud computing,Internet of Things and big data,more and more Internet companies are beginning to integrate with traditional industries.The development model has become the new normal for the development of the Internet industry.Many Internet companies hope to achieve their goal of becoming bigger and stronger through the combination with traditional industries.However,in the process of its diversification and expansion,some companies have ignored the risks and paid insufficient attention to cash flow management.Relying on a large number of external financing to achieve diversified development in the event that operating activities cannot generate continuous and sufficient cash flow,It is easy to cause the growth of enterprises to stall.This article takes Le TV,the most representative cash flow crisis in recent years as the research object,analyzes Le TV cash flow using LeTV cash flow data and various indicators,and based on this,it proposes Le TV cash flow The main manifestation of the crisis is to use LeTV's annual report and relevant data as the basis to analyze the causes of Le TV's cash flow crisis,and draw relevant conclusions and enlightenments on this basis,which can provide some reference for companies with the same problems in the industry.Firstly,this article expounds the relevant concepts,theoretical basis,research methods and research status of cash flow.Secondly,it introduces the basic situation of Le TV and its business model,and through the analysis of operating conditions and cash flow,it finds its cash flow from operating activities.It is negative,accounts receivable take up a lot of funds,poor cash solvency and large fluctuations in net cash flow of investment activities,and thenanalyze the causes of the above problems through relevant data and theory,mainly caused by excessive investment."Profit-growth-risk" imbalance,slow collection of accounts receivable,failure of internal control leads to over-limit of related-party transactions and unreasonable financing methods,and draws relevant enlightenment from it,such as cash flow budgeting and management,and strengthening of accounts receivable Management of funds,correct related party transactions,and strict implementation of internal control management systems.As an Internet star company with a market value of 170 billion yuan,it will be delisted without suspense until now.Only five years have passed.For its large-scale investment in the current "Internet plus" business model,it ignores various risks.Some Internet companies that integrate cross-industry and cross-industry mergers and acquisitions have a great warning effect.