Research On Tourism Product Development Based On RMP Theory

The Gansu Provincial Government has launched a series of policy "combination punches" from the superstructure,and issued a series of important documents such as "Opinions on Accelerating the Construction of a Strong Tourism Province" and "Opinions on Accelerating the Construction of Smart Tourism in the Province." On June 7,2018,the "Special Action Plan for the Development of Cultural Tourism Industry in Gansu Province" was released,and tourism became the main industry in Gansu.The tourism industry of Gansu,which is at the peak of development,is located in the Hexi Corridor in the golden section of the Belt and Road.The famous cultural city runs through the front line.The tourism resources are colorful,with rich northwestern characteristics,and it condenses the essence of the natural and human scenery in the northwest.How to make full use of rich tourism resources to create tourist products that cater to the preferences of tourists,with products as the core,and the integration and integration of resource advantages and market demands has become a top priority for the development of tourism products in the Hexi Corridor.This article takes the tourism products of the Hexi Corridor as the research object,analyzes and evaluates the development of tourism products based on the RMP theory,relying on tourism resources,and according to the preference of tourists' products,and combines the principles of tourism product development to propose product development ideas and design for the Hexi Corridor The product development model proposes product development strategies for the rational positioning of product types and the planning and design of tourist routes.Based on the above,analyze the tourism resources of Hexi Corridor.The total number of its tourism resources occupies 8 main categories,including 24 sub-categories.It has high historical cultural value and artistic appreciation value.Analyze the tourism market of the Hexi Corridor to understand the demand of tourists.The influencing factors of tourists choosing Hexi Corridor tourism products are mainly the reliability of the products,the motivation tends to accompany family and friends,and the channels for obtaining information are online channels.This article divides the factors that influence tourists' choice of Hexi Corridor tourism products into four major categories: tourism culture,tourism service reception,products themselves,and social relations.Among them,tourism culture tourists pay attention to two points,the first is the food culture,and the second is the tourism culture.Service tourists pay more attention to the infrastructure and services of tourist destinations and traffic accessibility.Tourists of the product category pay more attention to product reliability when choosing travel products.Social relations tourists are concerned about the friendly degree of residents.Most of these types of tourists obtain information through online channels.Analysis of the development status of tourism products in the Hexi Corridor reveals that there are relatively few types of tourism products,insufficient development depth,poor marketing and promotion capabilities,and difficulty in shaping product images.In response to these problems,a systematic development concept was proposed for the Hexi Corridor.Including providing development ideas,designing product development paths,proposing development modes such as red tourism and Gobi eco-village,designing tourist product development types such as grottoes,the Great Wall,red,silk roads,and religions,and planning tourist routes.Proposed tourism product development strategies such as integrated development of tourism product promotion and "Internet +",improvement of the tourism product system,integration of tourism routes,and improvement of the infrastructure of the Hexi Corridor.