Research On Capital Structure Optimization Of Yonghui Company

Retail trade plays an important role in the development of economy,the health of residents and daily life,and is an important pillar and component of national economy.At present,various industries are being updated by the thinking of I“Internet”.Under such a big era background,the traditional retail industry is also bound to face great challenges,and it is facing great changes in all aspects of its management mode,sales channels,supply chain,capital operation and so on.As a traditional retail industry,there are many obstacles to further broaden the sales channels and expand its own market,such as traditional housing sales and rental market price surge,online Under the cooperative development of sales channels operating R & D costs and sales staff input,the major Internet and e-commerce service platform market white-hot competition and so on.At present,the market focus on the traditional retail industry can not be simply confined to the management of inventory,the expansion of sales service channels and other links,but should gradually shift from the focus on the traditional retail products to the consideration of product value,and then effectively solve the traditional retail enterprises in their business development process of capital problems.It is precisely because the structure of capital is focused on the research and developmentdirection of its value that the structure of capital is stabilized at a reasonable level for traditional retail enterprises.It is of great significance how to realize the maximum development of value.This paper takes Yonghui Company,the representative enterprise of the traditional retail industry in China,as the main research object.In recent years,the performance of Yonghui Company in the traditional retail industry is more prominent.This paper will further combine the theory of capital structure optimization,on the basis of in-depth combing the relevant research results at home and abroad,and clearly define the concept problems related to the capital structure optimization of Yonghui Company.Then from its debt-asset ratio,debt-asset structure,equity structure and other aspects of the current situation of Yonghui Company in recent years,and through comparison with the same industry companies to explore the existing problems and causes of capital structure.The goal of maximizing the value of the company is research-oriented,using the static model of the optimal company capital structure to find out the optimal capital structure of Yonghui joint-stock company static optimization point,and on this basis,combined with the internal and external environmental conditions of the company to determine the interval of the optimal capital structure of the company,forming Yonghui company capital structure optimization scheme.Finally,aiming at the problems existing in the optimization of Yonghui's capitalstructure,the paper puts forward some safeguard measures from the aspects of expanding the external financing channels,rationally distributing the company's long-term loans,reasonably issuing short-term loans and improving its profitability,so as to promote the rapid development of Yonghui.