Research On T Furniture Company Marketing Strategy Optimization

With the increasing domestic demand for high-quality furniture in recent years and the shrinking of the foreign furniture export market caused by various uncertainties,many original export-oriented furniture companies have turned to the domestic market.How to use the original advantages,combine the characteristics of the domestic furniture market and the new marketing environment,and formulate an effective marketing strategy is a problem that many export-oriented furniture companies have to face after switching to the domestic market.Based on the analysis of the macro-environment,industry environment and internal environment of the furniture industry,this article uses the customer-centric 4C theory as a framework to analyze the current marketing problems of the company in detail.Based on the problem,the target customer and market were redefined,and the corresponding solution optimization solutions were proposed from the four aspects of customer,cost,convenience,and communication,that is,by helping dealers to increase stickiness,mass customization was used to reduce production Cost,enrich offline channels and develop online channels to improve convenience,strengthen after-sales service and new media operations to enhance communication,etc.In the context of the new marketing environment,this paper combines new marketing grounds and new marketing methods to optimize the marketing of a traditional home furniture company to make it more in line with today's reality.It has a practical significance for the company or similar traditional manufacturing companies.