Study On The Impact Of Corporate Strategic Differences On Earnings Management

Since the Chinese economy entered the new normal,the external and internal environments of Chinese companies have been affected by large changes: For the external environment,due to the impact of external competitors and fluctuations in the industry environment,corporate strategic choices have also become Can be based on an important part of the world market.The external environment mainly includes the macro environment and the industrial environment.In the context of globalization,corporate strategic choices need not only consider China 's domestic microclimate,but also subject to the four seasons of international economic changes,combined with its own comparative advantages,so as to Enterprises choose the right direction.At the same time,according to the practical research found in recent decades,real earnings management is more widely used.Enterprises relax their credit sales strategy and operate production lines across the board to share unit fixed costs or reduce certain expenses.Restrictions or encouragement of business and related R & D activities to achieve the purpose of affecting accounting profits and achieve earnings control,and real activity earnings management is more difficult to detect than traditional accrual project earnings management.Information asymmetry makes the interests of the principal and the agent likely to conflict under certain conditions,and even if the enterprise discloses relevant information in a timely manner,the information also reflects the true business status of the enterprise.Because of the time lag,the information asymmetry cannot be eliminated and exists objectively.At this time,the company's management may have motives for earnings management due to various other reasons.This article selects 2217 listed companies listed on the Shanghai and Shenzhen stock exchanges from 2012 to 2017.A total of 9712 sample data are used as research samples.Descriptive statistical analysis,correlation analysis and multiple regression analysis are performed on the data and passed The stability test is carried out by means of variable substitution.The study found that for accrued item earnings management,the greater the strategic difference between enterprises,the smaller the accrued item's earnings management;and for real activity earnings management,the greater the corporate strategy difference,the greater the true activity earnings management.Combining descriptive statistics and correlation analysis,it can be concluded that the choice between the two types of earnings management behaviors of Chinese listed companies may be reflected in complementary earnings management methods,while companies with more strategic aggressiveness are more inclined to implement real activity earnings management.Earnings management for non-accrual items.