Research On Wechat Marketing Problems And Strategy Of Union Life Insurance Company

With the advent of the Internet plus era,people's work and lifestyle have changed a lot.The new marketing mode based on the Internet platform is developing rapidly.All enterprises hope to use the Internet platform to occupy a leading position in the industry competition.Marketing has become the most popular way of promotion in our country.However,compared with many enterprises and self-employed individuals,their awareness and understanding of marketing are not high.Some managers lack comprehensive and systematic investigation and understanding of the marketing,so that the benefits and expectations obtained after making use of marketing tools are far from expected.Based on the marketing theory and the current situation of the insurance industry,this paper discusses the marketing status quo of the union life insurance company and the limitations of the current marketing methods,and outlines the relevant theories of the marketing theory and the insurance marketing,and then makes an in-depth analysis of the necessity and feasibility of the development of the company's marketing.There are many problems in marketing,and on this basis,we design a marketing strategy that is in line with the actual situation of union life insurance company.Taking United life insurance as an example,this paper finds out the main problems and causes of current marketing by investigating and analyzing the marketing status quo of union life insurance,and puts forward countermeasures for implementing the marketing strategy.I hope that through this paper writing,we can improve the marketing ability of Joint Life Company,and help to further improve the company's market competitiveness.At the same time,it also provides some reference value for other insurance companies to implement WeChat marketing.