Study On Agricultural Product Branding And Its Symbolized Expression In Agricultural Parks

The development of the rural revitalization strategy has brought new challenges to the m odernization of agriculture and rural areas in China.Agricultural parks are important nodes on the road to achieving agricultural and rural modernization,and their development status direc tly affects the development process of agricultural and rural modernization.From the rise of C hina's agricultural parks to the current stage,the agricultural parks have accompanied the eme rgence,development,and expansion stages,and the problems have become increasingly prom inent.Solving these problems to further promote the industrial upgrading of agricultural parks is the key point to integrate with modern science and technology and advanced management c oncepts in the parks,and realize the modernization of agricultural parks and promote the mod ernization of agriculture and rural areas early.This article introduces the concept of agricultural product branding to create a branded p ark,relying on the development concept of agricultural product branding and the brand added value,stabilizing the sales of products in the park,improving the market competitiveness of a gricultural products in the park,and further development towards the symbolization of the bra nd.By means of planning and design,using form extraction,abstraction and exaggeration,taki ng into account local emotions,cultural integration,popular recognition,and ease of promotio n,etc.,create a brand and symbolize the brand in the park,and explore the park brand symboli zation further.In the park,the brand atmosphere is created through the expression of symbols,so that the park and the brand are closely integrated to form a model of mutual development o f the park and products,which promotes each other,increases the popularity and expands the i nfluence,then promotes the development of the agricultural park.The first part of the article summarizes the policy background,development background,and brand background of the development of agricultural parks through theoretical research,i nterprets the concepts related to the research topic,and creatively combining the concept of br and development with agricultural parks through related concepts and research content of this article.The second part is to choose the methods of questionnaire survey and interview survey,the survey on consumer product brand acceptance and brand symbolization on human physiol ogical acceptance.Study the advantages of brand symbols in combination with the developme nt of the park,and provide theoretical support for the brand positioning,symbol design,and s ymbolic expression to the target park's product.The third part,through a practical case,sele cts the target park—"Wang Ba San Er"Agricultural Park.Through field surveys,it investigat es and summarizes the status quo factors of the park,and provides preliminary data for the up date planning of the target park.After the data collection and data analysis,the results were o btained,and the renewal planning and design scheme of the park was proposed.The"Wang B a San Er"agricultural park is planned and designed for vitality updates from all aspects includ ing industry,brand,landscape and operation.The"Wang Ba San Er"agricultural park is plann ed and designed for vitality updates from all aspects including industry,brand,landscape and operation.Solve the existing problems in the park in practice.Through advanced science and te chnology,the concept of brand symbol development and innovative planning and design meth ods,change the status quo of the park,inject new development vitality into the"Wang Ba San Er"agricultural park,form a stable brand culture,give play to regional characteristics,and en hance park's influence,assume the responsibility to promote the region to achieve agricult ural and rural modernization.Finally,in practice,study the expression of brand symbols in the park,and combine design,psychology and other knowledge to stimulate consumers'senses(i ncluding vision,touch,taste,etc.),behavioral and psychological.In order to gain the consume r's approval and cultivate the brand loyalty of the consumers,in the end,the development of th e park will rely on the highly refined,easily disseminated,and acceptable characteristics of th e brand symbol to realize the integrated development of the first,second and third industries i n the park.After this practical case,the brand symbol development method was innovatively a pplied to the renewal of the modern agricultural park,which provided a new development met hod for promoting the rapid transformation of the agricultural park,greatly improving the prof itability of the park,reduce government funding for agricultural parks,and respond to the call of the rural revitalization strategy,and help realized modernize agriculture and rural areas.Ac hieve the goal of symbolizing the park brand,strengthen the brand branding and sublimation t heme of the park,enhance the charm of the park,expand the influence of the park,extend the industrial channels,improve the level of profitability,and promote the development of surrou nding areas.At the same time,it provides a model for the vitality of other agricultural parks.