An Analysis On The Financial Synergies For Alibaba Merging And Acquiring Damai

At present,Chinese Internet industry is developing rapidly,the development of the Internet market is more mature,and the competition is becoming more and more fierce.If enterprises rely on themselves to develop,then the pace of development will inevitably slow down.The fierce competition between the markets has accelerated the pace of enterprise integration,and many companies have used mergers and acquisitions to speed up the development.Since 2015,many companies have made mergers and acquisitions,such as the US Meituan and Dianping,58 and the ganji,Ctrip and qunar,Tencent and supercell,Maoyan Movie and weiyan,mergers and acquisitions between companies in 2018 are also frequent,such as The exploration of Momo mergers and acquisitions,the Meituan merger and acquisition of Mobike,there has been a wave of mergers and acquisitions of Internet companies.Therefore,to study why Internet companies conduct mergers and acquisitions,and how the impact of m&a activities among Internet companies on the company's financial performance can be improved.This research can improve the theoretical basis of m&a activities of Internet companies,and can also conduct m&a activities for Internet companies in the future.Provide some theoretical foundations,principles and strategies.The article uses the literature research method,and extensively reads and studies the literature related to mergers and acquisitions at home and abroad.At the same time,it also sorts and summarizes it.From the perspective of theory as the starting point,it is from the aspects of market scale theory,synergy theory and transaction cost theory.The reasons for the merger are analyzed.Taking Alibaba's acquisition of the barley net case as the research object,first understand the specific merger and acquisition process of the two companies,and analyze the characteristics and reasons of the merger,and then analyze the financial performance of the company after completing the m&a activity.Study and analyze the reasons for the impact of mergers and acquisitions on the company's financial performance,and finally,draw conclusions and inspiration based on the cases studied.The article has five chapters.The first chapter is the introduction,which mainly introduces the research purpose and significance of the article and the literature review at home and abroad.The second chapter is a theoretical review of mergers and acquisitions and synergies,focusing on what is the reason for mergers and acquisitions,the reasons for mergers and acquisitions,and the evaluation methods for mergers and acquisitions synergies.The third chapter is the introduction of Alibaba's merger and acquisition of barley net,introducing the case of the company,the motivation of m&a,explaining the reasons for Alibaba's acquisition of barley net,and the decision-making plan,target selection and implementation stage in the m&a plan.Then it is the core content of the full text.The fourth chapter analyzes the synergy effect of Alibaba's merger and acquisition of barley net,analyzes the changes in the financial performance of the company after the merger,the change of the company's stock price and the change of market share.The fifth chapter is based on the previous theory,and evaluates the financial situation before and after the merger.Finally,the overall performance of the market reaction after the merger is good.For the overall operation of the company,the company not only acquired customer resources,but also improved the overall profitability of the company,and the company's value has also been improved.In the conclusion of this study,a number of case revelations are derived,such as:m&a motivation is in line with corporate strategy,careful selection of m&a companies,and post-merger integration.