A Study On The Optimization Of Comprehensive Budget Management Of AR Company Based On Balanced Scorecard

Comprehensive budget management is an important means to improve the level of enterprise management control,which is of great significance to enhance the competitiveness of enterprises.With the development of global economy,the types of companies and business operations are becoming more and more complex.The disadvantages of traditional budget management are obvious,such as too much emphasis on financial indicators,short-term objectives,etc.We urgently need to explore a new model to deal with the limitations of traditional budget management.This paper adopts the method of case study,and chooses AR Company as the case study object.As a subsidiary company of multinational group investing in China,AR Company introduced the budget management system of headquarters after its establishment.However,budget management is limited to the financial field,does not effectively integrate corporate strategy,has obvious short-term effects,and can not effectively support the long-term development of the company.The introduction of balanced scorecard into the budget management of enterprises can effectively make up for the shortcomings of budget management and greatly improve the level of enterprise budget management.Firstly,this paper summarizes the literature of budget management at home and abroad,combs the theory of comprehensive budget management and balanced scorecard and their relationship;secondly,starting from the current situation of AR company's budget management,it reveals the problems existing in the company's budget management,and analyses the importance of introducing balanced scorecard to optimize the comprehensive budget management system;Then analyses AR company internal and external environment through PEST analysis and SWOT analysis,and strategic objectives are determined.Balanced scorecard is used to decompose strategy into four key success factors:customer,internal process,learning&growth and finance.Key factors are converted into budget indicators and the value of budget indicators is set.Preparing balanced scorecard-based budgets with departments as units,analysis,control and assessment it.The implementation preparation and guarantee measures were put forward finally.It is hoped that the optimized comprehensive budget management system can improve the internal management level of AR Company and optimize the allocation of resources to achieve the stable and sustainable development of the company by balancing the financial and non-financial goals,short-term and long-term goals,internal and external goals,and provide reference for similar companies.