Research On The Development Strategy Of S Real Estate Group

S real estate group is a large private enterprise specializing in the comprehensive development of domestic real estate.Under the background of intensified competition in the real estate industry in our country,in order to meet the needs of market consumption upgrading,the inherent strategy of S real estate group can no longer meet the development needs of S real estate group.Therefore,it is necessary to carry out an in-depth study of the development strategy of S real estate group and plan a new strategy,in order to help the group in the competition in the same industry to gain a competitive advantage.Based on the current situation and existing problems of S real estate group,and guided by the theory of strategic management,the paper makes a deep analysis of the external environment and internal environment of the group by using the relevant strategic management analysis models and methods.Summarize the threats and opportunities,strengths and weaknesses of the group,developing new strategic goals and strategic plans and propose corresponding safeguards.It is pointed out that under the new situation of increasing competition in the real estate market,S Real Estate Group should integrate its own advantages and continuously enhance its core competitiveness through rapid development of products and market segments,rapidly increase market share and achieve sales performance.On the other hand,it is necessary to optimize the industrial layout of the enterprise,combined with market consumption upgrade trend,actively expand the diversified businesses such as cultural travel,pension,medical real estate,etc.And gradually realize the transformation and upgrading from traditional real estate developers to emerging real estate operators,meeting the growing needs of the nation's better life.