| Under the background of Omni-channel retailing,how to cooperate between online and offline retail enterprises is a problem to be solved.In this paper,we assume that there are three different types of consumers in the market,namely online consumer offline consumer and Buy-Online-Pickup-in-Store consumer.The first two types purchase with a fixed channel.BOPS consumers choose BOPS channel first,when their demand is not met,some consumers will switch to other channels and the rest of the consumers will leave the market.Decentralized system in which online enterprise and offline enterprise is independent can't meet the demand of some BOPS customers.This paper puts forward two cooperative mechanisms,namely capacity sharing and inventory sharing,which enable online and offline retail enterprises to provide BOPS shopping channel to meet the demand of more BOPS customers.In addition,this paper also constructs a centralized system model to analyze the earnings of a single enterprise managing both online and offline retail activities.We get some conclusions through numerical studies:Firstly,the increasing return rate makes the fill rate decrease in four models.The fill rate in decentralized system is related to ?' and ?',the fill rates of other models are related to ?'.Secondly,the order cost has a great influence on the choice of cooperation mechanism.When cs>co,capacity sharing is the best choice if a'+P' is small.When cs?co,the two enterprises will choose capacity sharing or inventory sharing if ?'+?' is small.Finally,in most cases,the profit in centralized system is the highest.But when cs=co=c,the total profit in capacity sharing model and decentralized system will exceed the exceed that in centralized system.Above all,?' and ?' is the proportion of consumers in BOPS consumer switching to online channel and offline channel.cs,co and c are the order cost of online enterprise,offline enterprise and centralized system. |
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