Study On The Strategic Development Of "Blue Ocean" Programme Of China Construction Bank

The report of the Nineteenth National Congress clearly pointed out: insist that houses are used for living,not for speculation.Supported by a number of favorable policies,the housing rental market has developed vigorously,while exposing considerable risks.Faced with this "blue sea" full of opportunities and challenges,commercial banks give full play to their advantages,actively explore new business models,accelerate transformation,pursue new profit growth points,and inject new vitality into this market.China has been transforming from high-speed growth to another new period of high-quality development little by little.As the State Council issued the Notice on Further Deepening the Reform of Urban Housing System and Accelerating Housing Construction in 1998,the high-speed increase about the real estate industry has lead to great changes to Chinese economy,society and nation's lives,however,meanwhile,Chinese real estate has also appeared.The contradictions on overheating investing,rocketing housing prices,uncommon supply formation and uneven distribution of common resources are not sufficient.The Party and the state are specially caring about housing issues.In the description of the Nineteenth National Congress,General Secretary Xi insisted that "we should adhere to the orientation that houses are used for living,not for speculation,and accelerate the establishment of a housing system featuring multi-stakeholder supply,multi-channel security and simultaneous rent and purchase,so that all people can live in it."The Construction Bank actively develops the housing rental market business.On the one hand,it is a powerful means for the Construction Bank to assume social responsibility and resolve the insufficient contradictions in the housing sector by credit support and financial instruments.On the other hand,it is also an innovative exploration for the transformation and upgrading of its own business and enriching its profit-making methods.In the new stage of economic development,under the influence and impact of emerging financial science and technology,China Construction Bank will usher in a new era and new opportunities by making good use of financial science and technology,innovating and transforming traditional and technological enabling finance.On the basis of summarizing relevant literature and theoretical writings,based on the actual situation of China Construction Bank and the strategy of "Blue Sea Project",this paper adopts the research methods of literature research,field investigation,qualitative analysis and quantitative analysis,and puts forward some suggestions that are suitable for China Construction Bank to support the development of local housing rental market.Patterns,paths and strategies.