Research Of Risk Management Optimization Of Credit Card In Bank Of China S Branch

For commercial banks,credit card business can bring about more profits and high-grade customers,and is also a key means to improve their customer relation management.With the overall development of economic globalization and the gradual perfection of market-oriented economy,the banking industry in China grasps the opportunity to constantly expand credit card scale,and the business scale shows an upward trend year by year.However,in the process of expansion of the business scale,the risks associated with credit cards become more and more highlighted.As a result,the credit card risk management is gradually arousing the attention and study of more and more scholars and bank staff.This paper is intended to,through research and analysis,put forward scientific and effective suggestions for optimizing the credit card risk management of Bank of China S Branch(the "Branch"),in order to help its credit card business develop in a healthy and sustainable way and meanwhile to provide guidance for the related work of the author.The paper,starting from the current research status and theoretical analysis in both home and abroad,introduces the types and characteristics of credit card risks,and summarizes the exploration of the problems existing with credit card risk management by different scholars in different times as well as the strategies put forward by them,thus providing basic concepts for the analysis on risks management stated below.This paper,taking Bank of China S Branch as the research object,employs literature review method,interview survey method,case analysis method as well as other research methods.By combining the related actual data,the paper analyzes the existing credit card data and risk management status of the Branch,in an effort to find out the main problems that have been exposed,which are mainly summarized as follows:shortage of attention inside the bank,construction of risk management team lagging behind,imperfect credit card risks prevention&control system,insufficient credit card risk disposal&absorption capability,lagging in risk management technologies and so on.Meanwhile,in view of the problems mentioned above,the paper puts forward feasible optimizing proposals from such five aspects as risk prevention&control awareness and appraisal mechanism,construction of professional team,risk prevention mechanism,risk compensation mechanism,and related system technologies,in order to provide effective reference for the development of credit card risk management at Bank of China S Branch.This paper,taking the development status of credit card business at Bank of China S Branch as the research case,makes detailed analysis on credit card risk management of the Branch,improves the practice transformation,objectivity and pertinence of the research,which is beneficial to the future optimized development of credit card risk management of the Branch.The author has interviewed and surveyed the representative serving staff of Bank of China.And combining with his own working experience,the author finds out some problems that other academic research may not discover,such as the problem of internal mechanism,insufficient scientific and effective appraisal and post-evaluation mechanism and so forth,and gives corresponding suggestions for these problems.The core recommendation put forward by the author is to rebuild the risk prevention&control awareness and appraisal mechanism.Not until the correct risk prevention&control awareness as well as the scientific and rational appraisal mechanism are built,can the credit card risk management of Bank of China S Branch operate in a healthy way.First,a top-down risk prevention&control awareness should be formed within the bank;second,the credit card risk appraisal mechanism and the post-evaluation mechanism should be optimized,which is innovative.In addition,the research also provides some insights and references for the credit card work of other commercial banks.