Customer Satisfaction Survey And Improvement Study Of Three Squirrels Products

With the development of e-commerce and the gradual deepening of economic and social integration in China,the internal and external competition among e-commerce enterprises has also been gradually upgraded.The core of this competition is still the competition of customer resources.Only with strong customer resources and stable customer groups,can enterprises remain invincible in the competition.Therefore,customers are the lifeblood of the development of banks.In the competition for customer resources in e-commerce enterprises,how to improve customer experience and customer satisfaction has become the main issue to promote the further development of enterprises.Customer satisfaction construction of e-commerce enterprises is not sporadic and occasional,but a long-term process of efforts to manage customer satisfaction of enterprises and maintain it in a positive and healthy state.This is an important measure to achieve sustainable development of enterprises and to remain invincible in competition.Starting with the service and product satisfaction evaluation of the "three squirrels" company,this paper investigates the consumers who need to buy,and makes an empirical study by means of questionnaires,so as to improve the loyalty of customers and provide reference and thinking for the healthy development of the three squirrel enterprises.On the basis of customer satisfaction theory,this paper combines with the method of "three squirrels" product satisfaction evaluation,revises and perfects the related research model of the predecessors,constructs the evaluation model of customer satisfaction of Internet products,and then through the empowerment of various indicators,collates the evaluation system of customer satisfaction of Internet products.Then empirical analysis is carried out,taking the special products of "three squirrels" on the Internet as an example,to analyze the customer satisfaction status of their products,to investigate the customer satisfaction of products through the form of questionnaires,and to verify the conclusion with the evaluation model.The results of factor analysis show that the lowest degree of satisfaction is the overall image of the enterprise,brand awareness and narrowing the gap with other meat products.The product diversity factor has a lower impact on customer satisfaction,while service competitiveness has the lowest impact on customer satisfaction.