Research On The Development Strategy Of DB Insurance Company

At present,China's insurance industry is showing a prosperous situation,which has become increasingly prominent for the sustainable development of the entire national economy,social harmony and stability,and the protection of people's livelihood.However,it should be noted that,like most other industries,behind the strong development,the development of the insurance industry is also facing unprecedented challenges,that is,the socio-economic development has entered a new normal stage.In 2014,the State Council formally issued the“Several Opinions of the State Council on Accelerating the Development of Modern Insurance Services”to fully release the dividends of industry development policies.Taking the financial industry as the main perspective of reform in 2015,the“Internet +”industrial strategy was fully implemented.Theoretically speaking,the reform and development of the insurance industry is a new opportunity,but practice has shown that it has indeed caused a huge industry impact on the insurance industry.In this case,for traditional veteran insurance companies and industry giants,since they have already occupied the market in the early stage,they only need to adjust and optimize internally and product innovation.For companies that start late and have weak strength,the overall change in the market economic environment is also global in their development and operation.Therefore,we must transform and transform from the perspective of the long-term strategy of the enterprise to adapt to the new social environment,new market economy,and new insurance format.This dissertation takes DB insurance company as the research object.At the specific research design level,it uses literature review and questionnaire surveys to find out the difficulties and difficulties encountered in the development of DB insurance companies during the 12 th and 13 th five years,and summarizes the impact Factors,put forward improvement strategies,aiming to provide a reference for the company's operation and sustainable development,and enrich the methods and theories of service innovation in China's domestic insurance industry with real cases.