The Study On Leisure Agriculture Development In Jiangxi Shangrao From The Perspective Of Agriculture And Tourism Integration

Nowadays,with the rapid development of urbanization,many high buildings in cities,traffic congestion,environmental pollution,rapid population growth,people's living space is shrinking day by day,interpersonal pressure is great,and the pace of life is accelerating.People need to go to the countryside to find tourist space that can release the pressure of life urgently,return to nature,appreciate the pastoral landscape,and feel the rural civilization.The increasing number of tourists and different tourism needs make leisure agriculture have broad development prospects.Leisure agriculture is a new type of agricultural production and management form which relies on agricultural production,integrates rural pastoral landscape,farming and production facilities,folk culture and other resources scientifically,and provides leisure,tourism,entertainment,education,experience and other services and related products for the society.Leisure agriculture plays an important role in the strategy of rural revitalization and it is one of the key projects in the construction of rural industrial system.With the development and perfection of leisure agriculture,it is helpful to adjustment of agricultural structure,increase the income of farmers,agricultural culture inheritance and demonstration education,realize the sustainable development of rural areas.Under the Perspective of Agriculture and Tourism Integration,this paper studies the purpose and significance of the leisure agriculture development of Shangrao in Jiangxi,expounds the research situation of leisure agriculture by professional scholars at home and abroad,and combs the research contents and methods of this paper.The paper,using the methods of literature research,field survey and case study,analyzes the development status of the Shangrao leisure agriculture in Jiangxi,and arranges the relevant concepts and theoretical basis to deepen the understanding of the leisure agriculture.According to the present situation and the problems of the development of Shangrao leisure agriculture in Jiangxi under the view of the integration of the agricultural and tourism,the specific problems include the industry support system is weak relatively,the creative lack converges seriously,the cultural protection inherits the function to weaken,the employee quality is not high,the marketing way constructs single,and multiple financing channels have not yet formed,etc.This paper puts forward some countermeasures and suggestions,such as building industrial base,promoting theme innovation with the integration of resources,excavating local customs,passing on the original culture,setting up multi-talent team,optimizing service level,integrating multi-dimensional marketing mode,optimizing policy environment,perfecting infrastructure,strengthening the management of technology introduction in leisure agriculture and other suggestions,in order to breaking through innovation and seeking the optimal path for the development of leisure agriculture in Shangrao,Jiangxi Province under the perspective of agricultural and tourism integration.