Financial Performance Evaluation Of DS Company

DS company,founded in 1992,is a representative and large company in China's retail trade.As one of the pillar industries of the national economy,it is strategic and leading.With the emergence of a variety of retail formats,traditional retail enterprises are generally impacted by industry reform.Accordingly,retail companies have attached importance to the financial performance,hoping to find out their own development shortcomings through the scientific and reasonable analysis.To improve the financial performance,the factor analysis method under the multivariate statistical method was used,based on the related theory of financial performance evaluation,representative,scientific,reasonable and fair financial indicators,evaluation research of DS were selected,and the positions DS was confirmed.The main financial problems and puts forward corresponding suggestions were found out.This paper selects 12 financial indicators in the retail industry from 2014 to 2018.The factor analysis method is used to evaluate the financial performance of 46 retail listed companies.The four factors that influence the company's financial performance evaluation are solvency factor,operational factor,profitability factor and development factor.According to the rankings,DS's comprehensive score is ranked 12^th.The profitability factor score is higher,and others are lower.According to the performance evaluation from factor analysis,the final score and the four factors of the company's2014 comprehensive score is obtained.Only the profitability factor ranks last.Therefore,the profitability factor is the main reason of DS's comprehensive ranking has not entered the top ten.The DS company's profitability is mainly analyzed,and it is proposed to expand its own business mode in terms of improving profitability,actively develop the main business,strengthen personnel training,control the cost in the operation process,grasp the market changes and find its own positioning.