Research On The Internal Control Of Y Fitness Centers' Sales & Marketing Operation

With the popularization of "national fitness",people's demand for fitness is increasing.As a new enterprise in fitness industry,commercial fitness center has gradually come into the public's sight in recent years.Because the pre-sale management mode has not been used in fitness centers widely,many owners are forced to close their fitness center after two or three years of operation.The sales sales & marketing operation is a vital process that reflects the company's operating results,which often determines the company's profitability and sustainable development.Internal control system can not only help enterprises standardize business processe and avoid business risks,but also improve the image of enterprises,which may obtain priority for bank loans or apply for local policy subsidies.This is particularly important for small businesses in emerging industries such as fitness centers.Y fitness center can be called as a representative enterprise in fitness industry.Useing the domestic and foreign internal control theory for reference,the thesis has carried on the introduction to the Y fitness center's current sales business internal control system situation.Then,the article uses the method of flow chart and questionnaire to investigate and analyze the problems in the design and operation of internal control of Y fitness center's sales business.At last,the paper puts forward the design flow optimization scheme and the concrete measures to ensure the operation of the internal control system.Through this case study,the article hopes to provide theoretical help for the improvement of the internal control system of the sales business of Y fitness center,improve the corporate governance level,and avoid a series of risks existing in the operation of small enterprises,to ensure that the business operation of the enterprise is lawful and lawful,the financial statements are true and effective,and the safety of assets and funds are guaranteed.Hope the above research results can play a certain reference role to other enterprises in the service industry.