Financial Control Optimization Of HK Group

In recent years,with the rapid development of 5g,cloud computing,big data,artificial intelligence and other scientific and technological enterprises,all industries in today's society are seeking reform and transformation,and strive to keep pace with the development of science and technology,and promote enterprises to become bigger and stronger,otherwise they will be washed out by the market,and the real estate industry as a promotion of local economic development is not included.With the deepening of the state's regulation and control of the real estate industry,the real estate industry has stepped into a period of stable and competitive development from the era of explosive high-speed growth.At this stage,large-scale real estate enterprises rely on resource advantages,continue to expand their scale,maintain their leading position in the industry,and small-scale real estate enterprises actively seek transformation and competitive advantage of product differentiation.In the process of reform and transformation,new technology is used,new technology brings new thinking changes,and grasping new opportunities to realize enterprise management reform will be the key to success.In enterprise management,financial management and control is an important link.More and more large enterprises realize the importance of financial management and control,bring the change of financial management and control into enterprise strategic planning,realize it through enterprise strategic goal planning,promote the improvement of financial management and control system,and change the inertial development mode that financial accounting does not focus on management.HK group is a comprehensive group company with a market value of less than 10 billion and its business scope covers business operation and industrial and urban development.With the rapid development of long-term macro-control and technological tide of real estate,the company complies with the situation and actively seeks for enterprise transformation,differential competition and new profit growth point to achieve sustainable development.At this stage,HK group relies on its competitive advantage in South China In the face of fierce industry competition and the pressure of transformation in new fields,how to strengthen the financial management and control ability of enterprises,improve the level of enterprise information management,and successfully achieve the strategic objectives of enterprises is an important problem for enterprises.This paper first introduces the overall situation of HK group,introduces the current situation of financial management and control of HK group from the aspects of financial system,capital management,budget management,risk control,financial information management construction,etc.;secondly,it puts forward the existing problems of financial management and control of HK group according to the current situation of management and control: poor effect of capital management and control,poor accuracy of accounting and bookkeeping,difficult to highlight budget value,weak risk control.the degree of financial informatization is not high.This paper analyzes the causes of the problems from the aspects of high-level management and control awareness,financial management and control system construction,modern enterprise financial information construction development trend and group strategy,and summarizes the causes of the problems of HK group.Finally,in view of the problems of HK group's financial control,the paper puts forward the premise and specific suggestions for the implementation of the optimization measures of the financial control system.At the end of the paper,the author summarizes the conclusions,puts forward the problems and deficiencies,and holds that it is the general trend to improve the financial management and control ability,strengthen the construction of financial management and control system,and speed up the construction of financial information,which is the inevitable stage for large-scale group enterprises to move towards refined management.