Study On The Sustainable Development Of Strawberry Industry In Jiande Under The Background Of Rural Revitalization

The strategy of Rural Revitalization puts forward that "rural revitalization,industrial prosperity is the key point",which requires local governments to promote the establishment of characteristic agricultural products advantage area,implement the action of industrial rejuvenation of villages,build local characteristic agricultural products brand,and then continuously improve the economic income and living standard of farmers.Strawberry,as the leading agricultural product in Jiande City,has formed the development mode of strawberry characteristic agricultural industry after decades of continuous exploration and practice.With the implementation of the strategy of Rural Revitalization in China,the development of strawberry industry in Jiande is facing a severe test of transformation and upgrading.Under the current situation,how to give full play to the advantages of Jiande strawberry and promote the sustainable development of the industry is worthy of in-depth discussion.This paper aims to study the sustainable development of strawberry industry in Jiande.Based on the literature review,coordination theory,S-curve theory and agricultural industrialization theory,the author investigates the strawberry industry base in Jiande and finds out the main problems existing in the strawberry industry in Jiande at present:firstly,the cultural level of growers is low;secondly,the deep-processing products of strawberries are lack;thirdly,the industrialization level is low;Fourth,the market system is not perfect;fifth,the overall production technology constraints;sixth,the sales and transportation constraints;seventh,the problems of industrial integration.The current situation and management mode of strawberry planting in Jiande were summarized systematically.SWOT analysis was used to analyze the advantages,disadvantages,opportunities and threats of strawberry industry in Jiande.Finally,the paper analyzes the problems and causes of the strawberry industry development in Jiande,and puts forward suggestions for the sustainable development of the strawberry industry in Jiande from three aspects:first,to strengthen the government's guiding role,second,to improve the strawberry production technology,third,to create the strawberry characteristic brand.