The Research On Performance Of L Group Diversified Management Company

As early as the 1950s,the concept of "diversity" appeared in foreign countries With the flow of trade and capital,the development of global economic integration,competition among enterprises has intensified,and enterprises have stabilized their main business.After that,they did not meet the existing market,and in order to obtain greater profits,they began to embark on the path of diversified business expansion Some enterprises have successfully expanded the scale of enterprises on the road of diversification and brought high profits.Some enterprises have paid a painful price for this and even went bankrupt.Whether diversification brings more profits or more business risks to the enterprise,what kind of enterprises are more suitable for diversification,how should the diversification be carried out,and the impact of non-related diversification and related diversification on financial performance have attracted the attention of scholars and entrepreneurs at home and abroad.In recent years,the market of the real estate industry has become saturated.In addition,it has been controlled by the national macro policy.The development of real estate enterprises is difficult and the profits are declining.Under such circumstances,enterprises have embarked on the road of diversified development in order to change the status quo.Broaden the channels of profit sources,diversify business risks,and achieve long-term development of enterprisesThis paper takes the typical representative enterprise L Group in the real estate industry as an example,and conducts an in-depth analysis of its diversified business performance,hoping to play a guiding role in the diversified development of the entire industry.First,the L group's diversification process and deployment were introduced.Its diversified industries are large infrastructure industry,large consumer industry,big financial industry and emerging industry.Secondly,it diversifies from two aspects:market performance and financial performance.According to the performance analysis of the operating company,four iconic event days of the diversification of the four major industrial sectors were selected,and the stock price changes before and after the time were analyzed to analyze the market performance of each sector of the diversified industry in the short term;For the overall financial performance of the enterprise,the financial performance of the diversified industrial sectors of the enterprise is refined,and the financial indicators are used to integrate the horizontal and internal vertical analysis of the external industry with profitability,solvency,operational capability and development capability.The performance analysis shows that the profit contribution rate of the big financial industry is the highest.The other three industry sectors actually lower the overall performance of the enterprise.Finally,through fiurther analysis of the reasons for the overall decline in the diversified business performance of L Group,and put forward corresponding countermeasures and suggestions.This paper focuses on the case study of the performance of L Group's diversified companies.Through a large amount of data analysis,it finds its shortcomings and advantages in the development of diversified operations.On the one hand,it provides suggestions for the development of diversified operations of L Group itself.On the one hand,it is also expected to provide guidance and reference for the diversified development of all real estate enterprises.