Research And Analysis On The Retail Business Transition Of Rural Commercial Banks In China

In recent years,with the complex changes of the financial market environment at home and abroad,commercial banks gradually attach importance to retail business with the advantages of rich varieties,less consumption of resources and rising proportion of revenue.For the system of rural commercial banks,before the concept of "retail",it had developed slowly,and there was a big gap with other commercial banks in terms of products,channels,technology,services.The rapid development of retail business made it more difficult to "digest and absorb" all of a sudden.This paper takes TC Rural Commercial Bank as an example,mainly because TC Rural Commercial Bank has a certain representativeness in the process of retail business development in recent years,and its development is relatively stable and fast.Since its establishment,TC Rural Commercial Bank has been actively expanding its retail business.In 2016,TC Rural Commercial Bank has set up a small and micro finance department and a retail finance department,and put forward the development strategic goal of building a perfect "big retail" business in the next 2-3 years.However,in business development,it has also encountered the same problems as other rural commercial banks' retail business development,such as low income-generating capacity of retail intermediary business,inability to highlight the encirclement of storage performance,weak ability of independent innovation of products and other issues;on the other hand,it also faces a series of external challenges such as changes in the interest rate market environment,competition in the same industry and new regulatory regulations.How to break through this bottleneck and succeed in transformation is an important issue raised and solved in this paper.This paper combines the development status of TC Rural Commercial Bank's retail business,and integrates the overall development situation of domestic and foreign retail business.Through SWOT analysis,it summarizes the feasible methods of TC Rural Commercial Bank to solve the above problems.At the same time,referring to the development experience of other excellent commercial banks,it demonstrates that if Rural commercial banks want to break through their own limitations,they must take"agriculture,countryside and farmers" as a break To achieve the coordinated development of products,channels,technology and services,and put forward a series of effective measures for the transformation direction of TC Rural Commercial Bank from these four aspects.This not only has a guiding role for the development of TC Rural Commercial Banks,but also has an important reference role for other county-level Rural Commercial Banks.