Study On The Optimization Of Differentiated Service Strategy Of AQ Health Management Company

At present,with the refinement of the division of labor in the national economy and the emergence of new service industries,more and more enterprises realize that in order to maintain sustainable,stable and healthy development,they must establish their own comprehensive competitive advantage,which requires enterprises to formulate corresponding strategies to achieve,and differentiation service strategy is one of the important choices.For this reason,many enterprises have implemented differentiated service strategy according to their understanding and understanding of differentiation theory,but some enterprises have not achieved the desired results,or even the opposite.The AQ health management company is the representative of this article.In order to get rid of the competition in the competitive health industry market,the differentiated service strategy was implemented.Due to the deviation of the differentiation theory and the lack of practical experience,it led to failure.Later,through the optimization of differentiated service strategy,the service path of differentiated services was finally realized and passed.Verification of relevant comprehensive indicators.This paper takes the research on the optimization of differentiated service strategy of AQ health management company as the main line,describes the background of the topic selection in the introduction part,expounds the significance of the research and the review of domestic and foreign research,determines the research content,and puts forward the research questions of the paper on how to optimize the differentiated service strategy of AQ health management company.The relevant theory chapters elaborate the basic theories of service,differentiated service and customer experience,and make a brief comment.In the chapter of research scheme design,the research methods,research objectives and data sources are introduced,and the research ideas are illustrated.Research methods mainly include literature research,field interviews,case studies,questionnaire survey,data analysis and so on.The research object is the optimization of differentiation service strategy of AQ health management company.The chapter of analysis of the initial service status of AQ health management company comprehensively expounds the specific problems of differentiated services,and makes a detailed analysis of internal and external factors.Chapter of the proposition,implementation and effect of optimization suggestion,introduces the objective,principle and path of optimization in detail,expounds the process of optimization implementation and the implementation of safeguard measures in detail,and verifies the results synthetically,so as to prove the realistic results after optimization.Research conclusions,suggestions and prospects chapter concludes that differentiated service strategy is an organization,enterprise or individual in order to obtain reasonable and legitimate competitive advantage,to avoid collision and friction with competitors to the greatest extent,to create a benign competitive atmosphere to meet the deep needs of target groups or to maximize their comprehensive interests as the goal,comprehensive environment and time factors.And take into account the long-term healthy development of one or several "special means".Finally,some suggestions on the future differentiated service strategy of AQ health management company and the health management industry are put forward.The data sources of this paper mainly include the real-time data obtained from the field visits of AQ Health Management Company and the reading and learning of related theoretical literature combined with relevant industry information,etc.It is hoped that the results of this study can provide practical reference and basis for other companies engaged in health industry,and provide new examples for other enterprises engaged in service industry to formulate and implement differentiated service strategies.