Research On Alliance Optimization Of Car Free Carrier Flow Based On "Internet +"

With the changes of economic development,market demand and business environment,the survival and development of traditional small and medium-sized thirdparty road logistics companies are facing major challenges.On the other hand,with the rapid development of "Internet +" technology and the introduction of relevant policies and regulations of the car free carrier,China's traditional road freight enterprises have developed a new mode of freight transportation to the network platform.Through participating in the logistics alliance of the construction and operation of NVOCC,the traditional third-party logistics companies have new development vitality under the support and empowerment of the comprehensive service platform of NVOCC.In addition,the road freight platform is also conducive to the cost reduction and efficiency increase of logistics operations.This paper describes the research background,analyzes the current road logistics market environment and changes in external policies,and points out the development difficulties or interest demands of traditional third-party logistics companies,shippers and capacity drivers,and puts forward the importance and necessity of their participation in the car free carrier character flow alliance.Then it introduces the current situation of wtyt logistics alliance in terms of its development process,construction principles and solutions for the industry.Then it analyzes the specific problems caused by wtyt logistics alliance in terms of field visits and questionnaires,and then the possible impact on the overall service quality of the logistics alliance Factor mining,building a model for empirical analysis of influencing factors.Through the significance test,it is determined that the five factors of wtyt company's logistics alliance information level is low,alliance management ability is weak,ability to meet market demand is weak,national policy guarantee is not in place and external understanding of the alliance is not enough have a significant positive impact on the results of low service quality of the alliance.According to the above five factors,the detailed response rate and penetration rate survey are carried out,and it is proposed that Specific optimization suggestions of the alliance.