Research On The Marketing Model Of CL Insurance Company

The Chinese insurance industry is still in the sunrise industry in the current market economy environment.Although the insurance concept has a long history in the Chinese market,it still has huge development space and development potential from the perspective of the whole industry.In the insurance market,in the face of the state's emphasis on the insurance industry,the people gradually recognized the concept of insurance,and many insurance companies slowly emerged into the market.In the face of fierce competition from many insurance companies,CL insurance companies want to continue to occupy the leading position in the insurance market.It is fatal not to change without innovation.As always,the traditional sales model can not adapt to the rapid development of network data today.Only by catering to the development pace of the market and satisfying the consumer needs of the people can it emerge in the competition of many insurance companies.This paper mainly studies the marketing strategies of CL insurance companies,analyzes the current insurance market environment,and finds out the disadvantages of CL insurance companies in the current marketing strategies.According to the theory of marketing,find out the solutions to the disadvantages.We will develop a new marketing model that combines Internet platforms with large data resources,seize opportunities,objectively analyze the current competitive situation,integrate resources,save costs,and implement differentiated sales models,thereby increasing revenue.Real realization CL insurance company sales mode transformation upgrade.