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Reserch On Service Quality Improvement Of TL Bank Business Network

Posted on:2020-05-30Degree:MasterType:Thesis
Country:ChinaCandidate:Y Q ZhangFull Text:PDF
GTID:2439330602451031Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As the background of financial liberalization,the expansion of Internet Finance and domestic and foreign financial institutions,our commercial bank are facing the double challenges from both china and global.The competition is very sharply during banks.The financial market environment and forms of the banks are becoming more complex.More and more banks are required higher service.Therefore all banks have to rise up their satisfy of the service to improve their competition.Business outlets are not only the important component of the commercial banks,source of profit and business value.But also main positions of enlarging the service quality and creating the profit.So,Improving the service quality of business outlets is better to get the advantage and behalf during the competition of the market.The People's Bank of China and the General Administration of Quality Supervision and Inspection of the United Nations and National Standards Committee have 9 issues of national finance standard,8 issues are about the banks.It emphasizes to make the customers get higher service quality and satisfaction.All the banks should follow the new standard and build higher service quality,improve satisfaction of the customer.This article is about the research of the business outlets of china and abroad,on the basic of theory,diagnosis of the service quality of the business outlets,through detailed research,includes position of customers,present service quality level,amending document recently years,important job schedule yearly as son on.According with situation of the bank business outlets and problem analysis,Using the method of investigation and analysis,deeply analyses the service quality of TL bank's business outlets.On the basis of discussing the theory and the construction of improving service quality,It is about the preliminary exploration of developing service quality of business outlets,main contents is to build the standard system of the center of the customers.Finally,this paper is based on the conclusions of the research,affords suggestions of improving the service quality and satisfaction of the customers upon the business outlets.It aims to help the banks to own more customers source and get some advantage during the hard competition of the financial market.
Keywords/Search Tags:TL Bank, Business outlets, Service quality, Customer satisfaction
PDF Full Text Request
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