Research On The Differentiation Of Technology Adoption Behavior Of Agricultural Operation Subjects

Since the reform and opening up,the differentiation of farmers,as a significant development trend of rural society,has affected the further development of modern agriculture in China.At the same time,the "last mile" problem of agricultural extension hangs in the balance.Accurate judgment of the types of farmer differentiation and accurate analysis of farmers' technology adoption behaviors are the key to understand the problems of technology popularization in China's agricultural transformation,and also the premise to promote the effective implementation of grassroots agricultural technology popularization policies in China.Taking the development of apple industry in He Yang county,Shaanxi province as an example,this paper focuses on the analysis of the promotion mechanism of farmers' technology adoption behavior in agricultural technology promotion,presenting the manifestation of farmers' technology adoption behavior,and deeply analyzing its formation reasons and influence mechanism.The results show that the technology adoption behavior of farmers in He Yang county has significant difference and follows certain evolution rules.In the 20 th century,three types of peasant households' technology adoption behaviors were formed: administration-oriented,active-active and wait-and-see skeptical.With the rapid development of market economy and the deepening differentiation of farmers,since the 20 th century,there have been four different types of agricultural operation subjects,namely,poor and weak small farmers,part-time farmers,large planters and agricultural enterprises,in the practice of agricultural technology promotion.It is found that the differences in resource endowment and family life cycle have a significant impact on the technology adoption behavior of farmers.The differences in social capital,economic capital and human capital stock result in the different characteristics of farmers' technology adoption behaviors,and lead to the poor getting poorer while the rich getting richer.Affected by the change of family life cycle,there is the possibility of mutual transformation among heterogeneous agricultural operators.The differentiation of technology adoption behavior of heterogeneous agricultural operation subjects and the absorption mechanism of grassroots agricultural technology promotion system in enterprise parks will squeeze the technical demand space of small farmers,which is not conducive to the extensive promotion of modern agricultural technology and will affect the further optimization and upgrading of local apple planting structure.The dispersion of small farmers and the deepening of the degree of part-time work,will further aggravate the confusion of the agricultural capital market,the emergence of inferior goods to expel the real phenomenon.All these not only squeeze small farmers' living space,but also deepen the "last mile" problem of agricultural technology promotion.Accordingly,this paper puts forward relevant policy Suggestions to promote the precise delivery of agricultural technology extension services and meet the technical needs of different farmers...