Research On Development Strategy Of ZL Mobile Phone Rental Company

3C equipment leasing industry is a rising industry in recent years.It has the characteristics of service industry,retailing industry and financial industry.This industry has filled ZL company's choice of mobile leasing as the direction of entrepreneurship.ZL strives to provide students with quality products through a simple and affordable rental scheme of 3C products,to avoid students falling into the tiger mouth of usury.Although the motivation is good,ZL companies face a series of problems,such as capital and channels.How to avoid the management mistakes and occupy the market steadily is not only a difficult problem for ZL company,but also a problem for many start-ups.Firstly,through the methods and theories of enterprise life cycle,PEST analysis,core competitiveness analysis,Porter's five-force model and SWOT analysis,this paper investigates and analyzes the market development situation of some university campuses,collects industry and market data to analyze the development status of the industry,and compares the situation of competitors to understand the enterprise.The development goal of the industry.Secondly,this paper analyzes the business model of ZL Company,analyzes the basis of strategic objectives,analyzes the strengths,weaknesses,as well as business problems encountered,and the problems arising from the development strategy of enterprises.Thus establishing ZL company's development strategy and strategy implementation strategy.Finally,according to the results of the implementation of the strategy,this paper concludes that although Internet enterprises are quite different from traditional enterprises in terms of business model and company structure,they are still in the same line in terms of internal enterprise objectives,strategic positioning,as well as the analysis of the internal and external environment of the enterprise and the formulation of business strategy.Although new methods such as big data are adopted under the conditions of the Internet,the management theories and methods are still effective from the point of view of the strategies designed.