Research On Intelligent Transformation Of Retail Business Of Joint-stock Commercial Banks

With the rapid development of China’s economy and the gradual increase of people’s income,personal financial assets have also been greatly improved.In the face of the increase in residents’ wealth,personal financial needs,consumption upgrades,scientific and technological progress,etc.,commercial banking retail business face the opportunity of development and transformation.However,the challenges have also followed.While the development of science and technology,the banking industry has also faced the violent impact of Internet finance,and the regulatory policies have become more and more strict.At present,the retail business of joint-stock commercial banks still has problems such as poor innovation ability,insufficient management level and low level of technology application.Therefore,how to integrate the application of technology,the innovation of mode and the training of talents,overcoming the difficulties existing in the development of retail business,seizing the opportunity of transformation,and promoting the transformation of "intelligent retail" of commercial banks more effectively are critical to the competition of joint-stock commercial banks in the future.This paper takes Citic Bank A branch as an example,focusing on retail business in the era of rapid development of science and technology,how can commercial banks transform retail business more effectively,so as to enhance the competitiveness and development ability of their retail business.Firstly,the paper summarizes the basic concepts,business characteristics and related problems of retail business of joint-stock commercial banks.Secondly,it analyses the necessity,current situation,opportunities and difficulties of the intelligent transformation of retail business of joint-stock commercial banks.Then it makes quantitative analysis of the influencing factors of the intelligent transformation of retail business of CITIC Bank A Branch by using factor analysis and principal component analysis.The results show that scale level,risk control level and future development potential will have a greater impact on the smart transformation of retail business.Compared with the same industry,CITIC Bank A Branch has a better scale level and future development potential,but a lower level of risk control.It takes the intelligent transformation of retail business of branch A of CITIC Bank as an example to make a comprehensive analysis.This paper analyses the current environment,a series of measures taken in the process of transformation and the shortcomings.Finally,based on the above analysis,this paper puts forward feasible countermeasures and suggestions for the intelligent transformation of retail business of joint-stock commercial banks,which can provide a good reference for the intelligent transformation of retail business of joint-stock commercial banks.