The Influencing Factors Of Cross-Border M&A Of Internet Enterprises In China

Under the background of the information-based mergers and acquisitions wave and the domestic Internet Plus strategic layout,Chinese Internet enterprises have gradually stepped out of the country to participate in cross-border mergers and acquisitions.As a high-tech enterprise,Internet enterprises can better absorb foreign advanced technologies,promote the development of the strategy of going global,Internet Plus,and network power,promote industrial integration,and promote the optimization and upgrading of traditional enterprises.By studying the influencing factors in the cross-border M&A process of Chinese Internet enterprises to develop scientific M&A methods to improve the success rate of M&A and the performance of M&A,it is important for Chinese Internet companies to conduct cross-border M&A,the rapid development of the Internet industry and the effective implementation of the Internet+ strategy.significance.This thesis firstly uses PEST analysis,statistical analysis and comparative analysis to discuss the current situation,the characteristics of China's Internet industry macro environment and cross-border mergers and acquisitions.Secondly,the case of Tencent's acquisition of Supercell,which is the largest and most typical of China's Internet crossborder M&A,is selected as the research object.The basic situation of the two companies,the motivation of the merger,the process and the performance after the merger are described in detail,and the reference literature and cross-border M&A are again combined.The theory,the macro environment and current status characteristics of China's Internet companies' cross-border M&A and case introductions,comprehensively analyze the influencing factors of the success or failure of Tencent's acquisition of Supercell before mergers and acquisitions and the influencing factors of post-merger performance.After analysis,it is concluded that the macro environment,corporate strategy,the matching of M&A motivation and strategy,cross-border M&A experience and M&A strategy factors have an important impact on the success of this M&A.Strategic synergy,financial integration and cultural integration factors after this acquisition Tencent's performance has an important impact.Finally,based on the above case analysis,the relevant recommendations for Chinese Internet companies' cross-border mergers and acquisitions.M&A in Chinese Internet industry and the case of Tencent's mergers and acquisitions,this dissertation makes recommendations for cross-border M&A in the industry.Case studies show that China's Internet industry cross-border mergers and acquisitions need the government to guide,on the other hand,companies need to pay attention to macroenvironmental changes to adjust M&A strategies,prevent M&A risks,focus on technology upgrades,integrate platform operations and customer resources to improve cross-border mergers and acquisitions.Success rate and performance.