| With the implementation of the policy of banning and restricting motorcycles in large and medium-sized cities,motorcycle enterprises are aiming at the vast rural market.The rural population of nearly 600 million is a huge market.As a result of rural motorbike market entry barrier is low,each large business group competes headlong,ambitious.However,the rural market is also increasingly exposed to some unfavorable factors,such as low real purchasing power,low industry concentration,poor transportation infrastructure,etc.Consumers’ purchasing behaviors and habits are quite different from those in cities,and many factors make enterprises enter the rural market in a dilemma.Based on SDH motorcycle guangxi rural market as the research object,through to the office in guangxi rural marketing environment and strategy,and puts forward the existing problems and analyses the reasons for this problem,on the basis of the theory of marketing,management,etc,to discuss what kind of marketing strategy can effectively improve SDH in guangxi rural market share,SDH target market is selected in the countryside,through the SWOT analysis,clear strategy choice,on this basis,the authors think that SDH in guangxi rural market marketing strategy,product is an advantage,promote power;Channel should be ploughed deeply;The service must surpass,through the advanced service idea,wins the general rural dealer,strives for more users,through enhances the rural market dealer and the user’s satisfaction,unceasingly develops its loyalty.This article through to the guangxi motorcycle market research,fully applying learned knowledge to the actual situation,and then explore the cope with the reality in guangxi rural market effective marketing strategy,this research,hoping to motorcycle with SDH in guangxi rural market have certain help and guidance,at the same time also hope that the study of the problem to other rural market of motorcycle enterprises to provide the certain reference value. |
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