Research On The Impact Of Internet Finance On The Profit Status Of China's Commercial Banks

With the rapid development of Internet technology,big data and e-commerce information technology,Internet companies have expanded their activities to the financial sector,creating a new form of financing,namely Internet finance.Internet financial transactions are very fast,with wide coverage and rapid development.This has had a certain impact on China's financial industry,especially commercial banks,which has forced commercial banks to reform and innovate in profit models,management systems,business innovation and payment systems.The rapid transformation and development of China's financial industry.Therefore,to explore the connotation,development status and impact of Internet finance on Internet finance and commercial banks,this is an important theory and practice for the development of commercial banks in the context of the rapid development of information technology.significance.Based on the research of Internet finance and commercial banking related literature,this paper discusses the impact of Internet finance on the profitability of traditional commercial banks from the perspective of theoretical and empirical research.First of all,this paper summarizes the characteristics,main models and development trends of Internet finance development.Secondly,it analyzes the impact of Internet finance on the profitability of the three traditional businesses of commercial banks from the perspectives of deposit and loan business,loan business and intermediary business of commercial banks.Then,based on the data of the 12 A-share listed commercial banks' 2012-2017 annual report,the regression analysis method was used to analyze the impact of Internet finance on bank profitability.Finally,based on the analysis results of this paper,the countermeasures and suggestions for the development of commercial banks under the background of internet finance are put forward.According to theoretical and empirical analysis,at this stage,Internet finance has less impact on the profitability of commercial banks.On the basis of in-depth analysis to improve the competitiveness of commercial banks,this paper proposes that commercial banks should enhance their own advantages and promote commercial banks in the new era by changing business concepts,accelerating retail innovation,integrating service channels,and strengthening cooperation with Internet companies.Competitive ability.