Research On The Marketing Strategy Of The Acquiring Business Of Bank J Inner Mongolia Branch

J Bank Inner Mongolia Branch is a large state-owned commercial bank rooted in Inner Mongolia Autonomous Region,which has been active in the regional billing business market.In recent years,the market environment of bill-collecting business has been improving positively,the integration of bill-collecting scenarios has been accelerating continuously,and innovative technology has promoted the continuous change of cardholders’ payment habits,which is both an opportunity and a challenge for J Bank Inner Mongolia Branch.Therefore,based on the current market situation,this paper carries out corresponding research on the marketing strategy of receipt business of J Bank Inner Mongolia Branch,hoping that J Bank Inner Mongolia Branch can seize the market opportunity and further consolidate the future development of receipt business.Firstly,this paper introduces the related theory of bill-collecting business,analyses the market environment from macro and micro aspects,and sorts out the factors that affect bill-collecting business.Secondly,it describes in detail the current marketing situation of bill-collecting business of J Bank Inner Mongolia Branch,and objectively analyses the existing problems and shortcomings.Subsequently,combining with the actual situation of the bill-collecting business market in Inner Mongolia Autonomous Region,this paper subdivides the market from the perspectives of cardholders and merchants,clarifies the target market of the bill-collecting business of Bank J Inner Mongolia Branch,and establishes the market orientation of the bill-collecting products,adopts 4P marketing theoretical framework,integrates innovative thinking such as situational marketing and open bank,and promotes the bill-collecting business from product,price From the perspective of marketing,the construction and improvement design of relevant strategies are carried out respectively,and the marketing strategy more suitable for the bill collection business of Inner Mongolia Branch of J Bank is put forward.Finally,the corresponding safeguard measures are put forward in the aspects of organizational structure,institutional measures,human resources and technological innovation to ensure the smooth implementation of the billing business marketing strategy of J Bank Inner Mongolia Branch.