Study On The Influence Of Diversified Management On The Growth Of Logistics Enterprise

As the main artery of the operation of the real economy,modern logistics industry plays an important role in the development of the national economy.With the infiltration of foreign advanced logistics enterprises and the diversification of customer demands.logistics enterprises must innovate,expand and differentiate through business in order to ensure market share and customer share in a highly competitive domestic and international market environment.Diversification can increase the diversification of business and improve the quality of service,which has become one of the new sources of profit for logistics companies in China.However,no matter in the theoretical circle or in the actual operation activities of logistics enterprises,there is still controversy over the impact of diversification on the growth of logistics enterprises and how diversification plays a role in the growth of logistics enterprises.Therefore,it is of great practical significance to find out how the diversification of logistics enterprises affects the growth of enterprises.This research is based on the development status of China's logistics enterprises,and draws on the views of resource-based theory,market power theory and enterprise growth theory.With the help of the linear regression model,this paper explores the impact of logistics enterprises' diversified operation on their growth,reveals the "black box" between them,and proves that a perfect market environment can provide external environment guarantee for the output benefit of diversified operation.In general,the final test results of the model support the view of this study that the diversification of logistics companies can promote the continued growth of enterprises.This is because,as a strategic means,logistics companies realize the re-combination of enterprise resources through diversified operations and promote the efficiency of resource allocation,which is positively affecting the growth of enterprises.The superiority and inferiority of the external market environment of the enterprise can affect the output efficiency of the diversified operation of the enterprise.In other words,a good market environment can provide external protection for the diversified operation of the logistics enterprise,thereby promoting the growth of the enterprise.On the contrary,it is worse.The study is divided into six chapters.The first chapter is the introduction part,which clarifies the research background,significance,ideas and innovations of this paper.The second chapter clarifies the research basis of this paper by combing and reviewing the existing literature.The third chapter makes an in-depth analysis of the development status and existing problems of China's logistics industry,and explores the development direction of China's logistics enterprises.The fourth chapter is the research design part of this research,which mainly includes the hypothesis proposal,variable design and model construction.The fifth chapter is the analysis of the empirical results,and the empirical part once again provides support for the viewpoint of this research.The sixth chapter is the conclusion.Based on the analysis and empirical analysis of this research,it provides relevant suggestions for the development of China's logistics industry.