Research On The Motivation And Performance Of Group Companies' Financial Investment

With the development of China's financial market,the trend of financialization is accelerating,and the impact of financial investment on economic development is getting deeper and deeper.The macro-level economic financialization is mainly the concentrated expression of micro-enterprise financialization.With the deepening of “financialization of enterprises”,problems have also been revealed.As the population welfare gradually disappears and the export shrinks,China's manufacturing industry is facing difficulties.The downturn in the market environment has caused corporate capital to flow to high-margin industries.The financial and real estate industries have become the focus of capital flow as an industry with excess profit margins.The problem of deepening the degree of financialization of enterprises is constantly emerging.This paper analyzes the financial performance of enterprises and discusses the impact of financialization on business operations and proposes relevant countermeasures and suggestions.This paper uses a combination of theoretical analysis and case analysis to discuss the clothing manufacturing company Youngor as an example.First,through theoretical analysis,we discuss the financial investment incentives of enterprises,the measurement of the degree of financialization of enterprises,and the positive and negative impacts of financial investment on enterprises.Secondly,it introduces the background of Youngor Group,the status quo of the three business segments and the motivation analysis of corporate financialization.Finally,through the company's financial indicators and the industry's horizontal comparison and the company's own vertical comparison,analyze the long-term and short-term impact of financial investment on business operations,calculate the company's economic value added to measure the long-term business performance of the company.Draw conclusions and propose countermeasures and suggestions for improvement.Through the analysis of Youngor's financial performance,the paper draws the following conclusions:(1)The high profit of the men's wear market and the sideline business is the main motivation for the deepening of the financialization of enterprises;(2)The excessive investment in financial investment will increase the operation of enterprises risks;(3)Financial investment is not conducive to the improvement of long-term profitability of enterprises;(4)Rational industrial policies and perfect financial market system are necessary conditions to ensure the normal operation of enterprises.