Research On Technology Innovation Strategy Of Sinoma Equipment Group

The key to maintain the core competitiveness of enterprises is their own technological innovation level,technological innovation to a certain extent affects the market share of products,but also relates to the survival and development of enterprises.At the end of the 20 th century,the cement equipment manufacturing industry has entered the fierce market competition.The severe situation of the market urges the enterprises to seek market changes constantly to meet the needs of customers.Especially under the circumstances of cement overcapacity and increasingly stringent environmental protection requirements,the enterprises should work hard on technological innovation.The key to enhance the core competitiveness of enterprises lies in choosing technological innovation strategy suitable for the current situation of enterprises,formulating practical implementation plans,and establishing measures to ensure the implementation of technological innovation strategy.The enterprise technology innovation strategy is based on the comprehensive analysis of its own internal and external environment,as well as external opportunities and challenges,and then on this basis to formulate the overall goal of technological innovation deployment,in order to achieve the goal of innovation planning and fundamental strategies.Combined with the management mode of Sinomaterial equipment and the characteristics of technological innovation,this paper takes the enterprise's technological innovation strategy as the research subject.This paper takes Sinoma Technology& Equipment Group Co.,Ltd.(hereinafter referred to as Sinoma Equipment)as the object,studies the theory of technological innovation and enterprise strategic management,analyzes the development status of technological innovation at home and abroad,and the development trend in the future,and studies the strategy of technological innovation.Combined with the concept of technological innovation,Features and main types,introduces the past development of Sinoma Equipment's technological innovation,analyzes the external environment of Sinoma Equipment's technological innovation strategy selection using PEST,and makes a detailed analysis of the internal environment of the enterprise,which lays a theoretical foundation for the selection and implementation of technological innovation strategy.Through analyzing the internal strengths and weaknesses of Sinoma Equipment Group,External opportunities and threats were analyzed by SWOT,and establishes the SWOT analysis matrix of Sinoma Equipment Group,This paper makes a comparative analysis of the concepts and advantages and disadvantages of the four strategic modes of technological innovation,this paper defines the mode that can be selected for SINOMETequipment technology innovation strategy,the technical innovation strategy of Sinoma Equipment was established,the key task plan of enterprise technology innovation strategy is clarified,They are focused on the development of the main business,We will intensify basic research in the field of energy conservation and environmental protection,Technological innovation of product development and manufacturing process,market-oriented research and development system construction,establishment of corresponding support mechanism in operation,improvement of product system led by science and technology,etc.,and put forward corresponding safeguard measures and suggestions for the implementation of SMEs equipment technology innovation strategy.