Study On The Influencing Factors Of Chinese Liquor Export

Since 2018,China has been in an important period of historical development.Although the economy has kept within a reasonable range,also has the risk to decline;In the international market,The trading war between American and China,let the international trade situation more tention.In order to break the predicament and seek long-term development,China is committed to shifting from the compliance of international rules to the role of rule-makers,and encourage globalization of international trade.As a unique product of China,liquor represent China’s history and culture.Promoting the expansion of export scale is not only helpful to break through the bottleneck faced by the industry relying too much on the domestic market,but also beneficial to the spread of China’s culture in the world.In this paper,we study from the industry and enterprise level,the impact of its factors are analyzed.Based on the industry perspective and the research on the factors affecting the export of the industry,the theory of export trade gravity,specially the time-varying random frontier model,this paper study the following factors,for example the economic,distance factors and exchange rates of the two countries,whether to sign a free trade agreement,cultural differences,political stability,etc.The results show that the economic,distance,exchange rate and whether the signing of the FTA have a significant impact on China’s liquor exports.Among them,the distance has a significant negative impact on the export of liquor,and other factors have a positive effect on the liquor exports.Next,this paper research the trade efficiency of China’s major liquor exporting countries,results show that among the top five liquor trade scale countries with China,Hong Kong,Japan and South Korea have lower trade efficiency,this indicate these countries have greater trade potential.There are still a lot of room for improvement.Based on the perspective of the enterprise,this paper studies the factors which affect the export of enterprises.This part based on the new trade theory,use the heterogeneity model of the enterprise and correct the “self-selection effect”,at last the heckman two-stage model was selected for research.Results show that the average factor productivity of export enterprises is higher than that of nonexport enterprises.Among the factors affecting export decision-making,the export rate and ownership of enterprises have a significant role in promoting export decisions.The more productive enterprises,Hong Kong,Macao,Taiwan and foreign-invested enterprises,the more likely they are to choose to export.Study shows that total factor productivity has a negative impact on the scale of corporate exports,this may because the total factor productivity of Hong Kong,Macao,Taiwan and foreign-invested exporting firms is low,which has an impact on the estimation results.At last,this study bind the sight of industry and enterprise level.Through this,we could provide more reasonable advices to promote the export of liquor.