Research On The Use Of Ict And Its Impact On Transaction Cost

The contradiction between "small production" and "big market" is a difficult problem to be solved in China's vegetable industry.Farmers' participation in the market have transaction costs.In particular,when farmers move from grain cultivation to vegetable production,they face higher barriers to entry and circulation constraints,which seriously affects the vegetable farmers' deep participation in market division and their enthusiasm.Therefore,reducing the transaction cost has become the key to increasing the participation of the vegetable farmers market.Transaction cost is the cost of obtaining accurate market information,and information naturally becomes an important factor affecting transaction costs.Studies have shown that farmers choose different ways of obtaining information according to different information needs.However,with the emergence and development of ICT,the way farmers access information is quietly changing.Practice has proved that ICT has the function of weakening or even eliminating the time and space of information,saving transaction costs and improving revenue.Therefore,in-depth study of vegetable farmers' information needs and information acquisition methods,explore the impact of ICT on farmers' transaction costs,solve the current contradiction between "small farmers" and "big market",enhance the participation of vegetable farmers market,and promote the reform of the supply side of the vegetable industry.It is of great significance to promote agricultural informationization and modernization in China.Based on the theory of information dissemination,agricultural informatization theory and transaction cost theory,this paper uses the survey data of 793 vegetable growers in the vegetable key industrial base of Shouguang City,Shandong Province,and uses the research methods of literature review,questionnaire survey and empirical analysis to construct vegetables.The theoretical analysis framework of the use of ICT and the transaction cost of the growers is carried out along the path of farmers' information needs—the use of ICT—the transaction cost of farmers.Firstly,the status quo of vegetable industry development in Shouguang City of Shandong Province was expounded from the macro level.Descriptive statistical analysis was carried out from the microscopic level to the basic characteristics of sample vegetable growers,the status of information demand,the status of information acquisition and the use of ICT.Secondly,Logit model is used to empirically analyze the factors affecting the choice of vegetable farmers to use modern communication technology.Thirdly,use the propensity score matching method,from search cost,negotiation cost,execution The four dimensions of cost and transportation cost analyze the impact of the use of ICT represented by mobile phones and the Internet on the transaction cost of farmers.Finally,based on the research conclusions,it proposes policy recommendations for cultivating farmers' information acquisition capabilities,increasing government funding,and improving information service facilities.The conclusions of this paper are as follows: Firstly,The sample households have the largest demand for agricultural market information,followed by technical information and policy information,and government service information has the least demand.The importance of sample household information acquisition methods are: social network,modern communication technology,traditional media,purchasers,government promotion,cooperatives;sample households mainly obtain agricultural technology information and agricultural market information through ICT,through traditional The media mainly obtain agricultural policy information and agricultural technology information,mainly obtain agricultural technology information and government service information through government promotion,mainly obtain agricultural market information through purchasers,and obtain more information through cooperatives through social network agricultural technology information and agricultural market information.It is the agricultural market information.Secondly,in the characteristics of farmers,the age of farmers and the years of vegetable cultivation have a negative impact on the use of ICT.The education level of farmers has a positive and significant impact on the use of ICT.The impact on whether or not to use ICT is not significant;in the family characteristics,the number of people who grow vegetables and participate in cooperatives have a positive and significant impact on whether farmers use ICT,and household per capita income and vegetable planting area make ICT for farmers The impact of use is not significant.Thirdly,the use of ICT reduces the difficulty of information search for farmers,improve the accuracy of information,reduce the time spent searching for information;use ICT to increase the number of contacts and negotiation time of farmers,shortening The gap between the expected price of the farmer and the actual price;the use of ICT increases the probability of farmers receiving cash,shortens the collection time of farmers,reduces the occurrence of default;uses ICT to transport vegetables and transport costs The impact is not significant.