Research On The Current Situation And Countermeasures Of Agricultural Product Circulation System In Chengdu

Chengdu is the most important supply area,which is called “the land of abundance”.It's also the important agricultural products circulation hinge because of the center area of southwest.Chengdu has the developed catering culture and more high per capita income,so that bring up various and abundant demands.Agricultural products circulation is the key of value realization of agricultural products and consumer demand satisfaction.For the past few years,Chengdu government attach importance to the development of agricultural products circulation.And it invests enormous money in the infrastructure construction,breeding circulation parts and so on.But Chengdu agricultural products circulation also exist the lang link and low circulation efficiency.It increases the circulation cost and the damage rate of agricultural products in the intermediate links.The blocked circulation not only gives rise to imbalance between supply and demand,but also the maximize benefits can't come ture.The problem of agricultural products circulation has become the bottleneck constraints of Chengdu agricultural development,farmers' income growth,consumer demand satisfaction.On the basis of the agricultural products circulation related concept and the theory of political economy,network organization,cobweb theorem,this paper use the means of consult data,data comparison,case evidence,comparative analysis,to analyse the Chengdu agricultural products circulation current situation and problem.It though the sorting out and analyzing domestic and foreign research literature to determine the research idea and content.Finally,on the foundation of domestic and foreign advance experience,it throw out the measures of Chengdu agricultural productions circulation development.On the foundation of Chengdu overview of social and economic development,this paper use the methods of market supply and demand analysis,data comparative analysis,empirical examples to analyse Chengdu agricultural products circulation current situation and problem.On the foundation of Chengdu agricultural products circulation related policy and development project,it expound the circulation system development situation.Then,on the basis of current situation analysis,it analyses the Chengdu agricultural products circulation system problem which is information asymmetry,lagging infrastructure construction,market indeterminacy,the low development degree of main body of circulation,low agricultural products additional value,lagging legal construction,and so on.Information asymmetry lead to supply and demand imbalance,market fluctuations,high circulation cost and length.The lagging infrastructure construction lead to unimpeded circulation,high circulation cycle and the damage rate.The main body of circulation has low developmen degree,espicially,the main body of circulation which can cover the whole circulation links is less and less.The main circulation organization is spontaneity.The whole market organization is short of main body which can integrate the each circulation body and build the all-win organization structure.Finally,this paper sums up the advance experience which learn from the foreign patterns like American pattern,Japanese pattern,Korean pattern,and the domestic patterns like the channel relationship,link between farmers and supermarkets,supply link,new information technology,and so on.On this foundation,this paper make the suggestions which can stimulate the development of Chengdu agricultural products circulation.First,it need to increase policy support and accelerate infrastructure development.Second,it should integrate the circulation link,and perfect the supply link.Third,it should build a unitive information system.Fourth,it should cultivate the main bodys of circulation,support the leading enterprise.Fifth,it should optimize the circulation organization,develop new circulation patterns.Finally,it will build a circulation alliance which is a system of market improvement,infrastructure development,win-win cooperation.