Research On Marketing Strategy Of Z College

With the rapid development of socialist market economy in China,it is necessary for managers to master the latest management knowledge,industry information and scientific and technological trends in a timely manner.In China,the national medium-and long-term talent development program(2010-2020)also clearly put forward the project of improving the quality of enterprise operation and management talents.In this context,Executive Development Programs(Executive Development Programs)embrace a new Development opportunity.Z college is a education training base for national cadres to implement the national strategy of "holding together the three teams"(party and government cadres,scientific and technological talents,experts and entrepreneurs).In recent years,it has achieved rapid development in the high-end management training market,but also encountered some problems to be solved in the fierce market competition.How to develop continuously with high quality is a problem that Z institute must consider.The purpose of this study is to explore the marketing strategies that Z college should choose in its future development and provide some specific constructive Suggestions for the high-quality and sustainable development of Z college.This paper takes the current marketing situation of Z college as the research object,USES the methods of literature analysis,theoretical analysis and questionnaire survey,aiming at the problems exposed by the college at the present stage,and constructs a marketing strategy suitable for the development of the college.Firstly,it defines the concept of npo marketing and summarizes relevant theories and the research and practice progress at home and abroad.Secondly,the external environment is analyzed on the basis of macro environment,industry competition and customer demand,and the internal environment of the college is analyzed from the perspective of resources and ability,and the existing problems and challenges are obtained.Again,through the SWOT analysis and STP analysis,get the adaptability of Z college marketing strategy,including product strategy,brand strategy,price strategy,channel strategy and service strategy,and for the smooth implementation of marketing strategy,and puts forward Suggestions on the protection measures,to build internationally renowned enterprises to contribute to the senior management personnel training base,and to strengthen excellent do big state-owned capital,speed up the developing globally competitive world first-class enterprise to provide intellectual support.