Research On The Motivation And Performance Of Backdoor Listing Of YOUZU

With the development of all aspects of the Chinese economy,policies on the game industry have been introduced,and the overall game industry in China is still developing steadily.With the continuous advancement of social modernization and electronicization,people are not only satisfied with the material level,the requirements for spiritual entertainment are increasing,the game industry is diversified,and the game industry is developed by the original client game.It became popular for mobile games.However,at this stage,China's IPO standards are strict and lasted for a long time.Many enterprises have turned their targets to the backdoor listing.This is because enterprises have seen the advantage that the backdoor listing can expand the financing platform for the company and quickly obtain the listing qualification.In the course of backdoor listing,the choice of model,the motivation analysis of the backdoor and shell companies,and the performance evaluation after the backdoor listing are worthy of attention.This article will focus on the analysis of motivation and performance.This article selects the event that Shanghai Youzu Information Technology Co.,Ltd.(hereinafter referred to as the "Wei Network")is listed on the market of Meihua Umbrella Co.,Ltd.(hereinafter referred to as Meihua Umbrella).Founded in 2009,Travel Network is an internet game company.In the 5th year after the establishment of the network,the company chose to go through the backdoor listing.It has been 6 years since the end of the listing of the backdoor.This article wants to explore the reasons and results.Firstly,define and introduce related concepts,theories and methods,and lay a theoretical foundation for the case analysis.Then,introduce the backdoor party network and the shell company plum umbrella,and focus on the analysis of the tourist network backdoor and plum umbrella through the sequence of events.The motivation of selling shells,thus introducing the process and plan of backdoor listing,and then focusing on the results after the incident,through the changes in relevant accounting indicators,through the vertical and horizontal comparison to assess the performance after the backdoor and the long-term financial after the backdoor listing Performance,at the same time,analyze non-financial performance;finally,based on the above analysis and research,put forward relevant suggestions and experience summary,and provide reference and reference for other enterprises in China that intend to achieve breakthrough development through backdoor listing,and guide enterprises to achieve the expected effect through backdoor listing.Through analysis,we can understand the motivation of the backdoor party network and the shell-selling umbrella.The movement of the network of the tourist network is realized by direct listing of the securities market through the backdoor listing,which is beneficial to the enterprise to adapt to the development of the industry and realize on the basis of existing advantages.The development strategy of the enterprise,the long time and high cost of the regular listing process,and the huge news and propaganda effect of the backdoor listing,the movement of the plum blossom umbrella is bleak due to the development prospects of the industry and the transformation pressure,the decline of profitability and the maintenance of shareholders' rights through selling shells.For the backdoor network,the completion of the backdoor listing shortened the time of listing,and realized the desire to be listed faster than the IPO.At the same time,the company was paid attention to by the company and was listed on the backdoor.The stock price after a while can reflect this very well.After the completion of the backdoor listing,the network of tourists has undergone a strategic transformation,while expanding investment to further develop overseas markets.