Research On Marketing Strategy Of A Wedding Etiquette Company Baotou

The rapid development of economy has brought about a sharp rise in people's consumption level in recent years.As an important consumer market,the wedding industry has also continued to rise.The endless supply of consumers and the huge potential profits brought by the increasing number of consumption points make the competition in the wedding etiquette market more and more fierce.How to adapt to the market changes and occupy the market share and stand out in the fierce competition has become a problem that many wedding etiquette companies must face.Starting from the development status and characteristics of the wedding industry,this paper makes an observation and analysis of Baotou's economic growth and the overall environment of wedding etiquette's industry,selects A wedding etiquette Company as the research object,analyzes and explores its advantages,disadvantages,opportunities and challenges in its own development process using marketing theory knowledge,and then,based on the survey and feedback results of consumers in Baotou's wedding market,subdivides the consumer market step by step.And select the consumers who are suitable for A wedding etiquette Company and whose consumption ability is in the middle and higher level and have personalized customization needs as the target consumers.Under this positioning,the marketing strategy of A wedding etiquette Company has been improved from several aspects such as product positioning,market pricing,sales channels,promotion methods,personnel,process and physical display.This article hopes to find an effective way to help A wedding etiquette Company improve its market competitiveness in the process of analyzing its marketing strategy and putting forward suggestions for improvement,so that it can stand out in the wedding etiquette market of Baotou City and form a brand effect through considerate and thoughtful products and services.It also hopes to provide reference for the development of small and medium-sized wedding etiquette companies in other second-tier and third-tier cities.