Situation Analysis And Development Strategy Exploring Of Tea Industry In Cili

Cili county is located in the northwest of Hunan province and the east of Zhangjiajie,which is located on the eastern edge of Wuling Mountains and middle reaches of Lishui River.Cili is a treasure,rich and beautiful,which is known as “silver li gold ci”.Tea has always been a key eonomic crop and source of income in the northern mountains of Cili.Cili has a long history of production tea.Wulingyunwu producted early in Tang Dynasty had been imperial tribute tea.Since 2013,tea industry had been listed as the third pillar industry of county economy development due to county committee,county government leaders attached great importance.which is related to the increase of farmers' income,the prosperity of rural economy and the development of tourism.Cili County has produced tea since ancient times,with a long history of tea,a large number of brands,a strong tea culture,and a developed tea industry.The status and influence of tea has unique advantages.This article is based on the profound background and modern living needs of the tea industry in Cili County.Investigation and analysis of relevant data of Lixian tea industry in the past 6 years,qualitative,quantitative analysis and systematic research on the industrial development of Cili County,looking for the main problems in the tea industry in Cili County,and analyzing the tea market potential in Cili County The development prospects put forward the guiding ideology,basic principles,planning objectives and development orientation of the tea industry in Cili County,defining the development goals,introducing the new development concept of green ecological organic selenium-enriched tea,market-based operation strategy,technology-building tea strategy,brand Business strategy and promotion of tea culture and tourism strategy,for the future development of tea industry in Cili County,the correct positioning and development approach;Cili County tea industry through the standardized establishment of the park,scientific layout,brand marketing,standardized management,market operation And other measures to propose new ideas and new approaches for the transformation,upgrading and development of the tea industry in Cili County under the new situation In order to provide a theoretical support for the development of Cili County tea industry,tea industry to play the leading role in the industry better Cili County accurate poverty alleviation work,to achieve sustainable development Cili County tea industry.